Editors of Sixty Minutes: Offer the views of eyecare professionals
  • Petitioned Editors of Sixty Minutes

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Editors of Sixty Minutes

Editors of Sixty Minutes: Offer the views of eyecare professionals

    1. Petition by

      David Salk

A piece was aired on Sunday, October 7th, 2012, by Sixty Minutes regarding the cost of eyewear. There was no time given to those who create true premium eyewear, without designer labels and heavy licensing fees, or created by large corporate eyewear manufacturers (Luxottica). This piece creates a misleading impression that there is only mass produced, and according to 60 Minutes, overpriced, eyewear, or in the other extreme, entities like Walmart and Warby Parker. Totally misleading

Recent signatures

    News

    1. Reached 500 signatures
    2. We are making progress, but it's up to "us"

      David Salk
      Petition Organizer

      We are at 452 signature, not bad, but we need more....It's time for our industry to tell the "Luxury Story"...the mainstream media simply won't....All the talking heads ant NBC, CBS etc... make millions of dollars and shop at the best boutiques in NYC, and then tell the public to buy at Walmart so they won't feel bad about not having enough money to buy what the rich have....That's not going to change....they make their $ appealing to the masses who can't afford what we are providing....so it's up to us to educate people about what "true quality eyewear" is all about, frames, lenses AND professional service...and encourage the philosophy to those who are concerned about the cost, that buying less, and buying quality can be a very sound strategy..........

    3. Sunday night update

      David Salk
      Petition Organizer

      Thanks to those who have signed..thanks..

      We are galvanizing support to provide the public with insight into the world of true quality eyewear. However, this is a big issue as there is pressure on the media to present stories in a way that demonizes those who must charge more, but provide real expertise and superior products. How ironic it is that many of these media pundits make huge salaries dispensing misleading information, and these same big salaries earned by media outlets, that end up providing support cheap, made in China companies are used to purchase luxury products in Beverly Hills and 5th Ave in NYC. It's hypocrisy, to say the least......We live in a world of cheaply made disposable products , to create the illusion that you can own more "stuff" and just pay less....Me? I'd rather have a few really nice things that bring joy each time I wear them, than a bunch of .......well, you know....

      Keep getting people to sign...any media people watching?

    4. Reached 250 signatures

    Supporters

    Reasons for signing

    • Heather Nagucki PETOSKEY, MI
      • over 1 year ago

      It was a very one sided story and made the rest of the real opticians that carry exceptional eywear look bad.

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    • phyllis engert NORTH BRUNSWICH, NJ
      • over 1 year ago

      because I am proud to be an optician and I take pride in what I do and what our profession is responsible for......the ability to give our customers a choice of eyewear ...... from low end to designer high end. We have choices and so do our customers.

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    • Felipe Hernandez WATSONVILLE, CA
      • over 1 year ago

      Consumers need a real choice, not given the illusion of choice. We need to know we are not just purchasing from conglomerates, but instead from smaller design house products.

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    • Stephanie Walters INDEPENDENCE, KY
      • almost 2 years ago

      I am an Optician for an Independent Optometrist. We carry premium eyewear and I have a hard enough time explaining and convincing our patients that the difference between a $50 frame and a $500 frame is worth it. Now I am having patients coming in questioning everything. They feel that we are just like Luxottica trying to get every penny out of everyone that walks through our door and that the value of our products aren't any better than what they can find at Walmart. I used to work for Luxottica and I know first hand what they want and expect their employees to do with each sale. i could have lived with out the help from the ignorant journalism from 60 minutes. It would be nice for them to do an article explaining the difference between Luxottica and other small independent eyewear manufactures as well as independent optometrist/optical offices.

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    • Melissa Mewes PORTLAN, OR
      • almost 2 years ago

      I am proud to be a part of a small private practice that provides handmade, designer eyewear to our patients and customers. As I agree that our industry is being overtaken by companies like Luxottica, I also believe that small designer companies should be given the credit they deserve as luxury, beautifully crafted works of "wearable art" so as to properly educate the public about what real quality in our industry looks and feels like, as well as why it is priced the way it is.

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