• Petitioned Dr Pepper

This petition was delivered to:

Dr Pepper

Pull the sexist advertising for Dr Pepper Ten

    1. Merry Ying
    2. Petition by

      Merry Ying

      Los Angeles, United States

The message "No girls allowed" is offensive. Discrimination against women and girls is a real malaise in the world, and one road block to solving this tremendous problem is persistent sexism in cultures. Dr Pepper has a corporate responsibility to contribute to building a better society, and that means not making light of discrimination. Moreover, Dr Pepper demeans its customer base by presuming that sexism will sell.

Recent signatures

    News

    1. Reached 50 signatures

    Supporters

    Reasons for signing

    • Tyler Hahn FAYETTEVILLE, NC
      • over 2 years ago

      I'm not a Feminist but I find that offensive sexism is wrong and Dr Pepper needs to stop this ad and pull it off the ad off the air

      REPORT THIS COMMENT:
    • Christa Coleman DUBLIN, GA
      • over 2 years ago

      Allen Coleman

      Tatum Hodges

      Devin Overstreet

      Braylee Coleman

      REPORT THIS COMMENT:
    • Erin Kennedy LIVONIA, MI
      • over 2 years ago

      Aside from gender specific health products, I don't care for gender specific advertising. I just think it's silly, since most products (like razors) really do not need to be gender specific, not to mention most things aimed at women I find too feminen (I'm a tomboy, no frills or pink). I usually just take them with a grain of salt, since I'll buy what i want anyway. However to flat out say something is "Not for Woman" is outright insulting. Especially for a soda. It's one thing to try and market to men more, but to completely isolate woman IS sexist and a stupid selling strategy. I love original Dr Pepper, but I have not had a drop since I saw the first Dr Pepper 10 commercial. I thought the commercial got pulled finally but now I've been seeing this new one. It's disgusting.

      REPORT THIS COMMENT:
    • Melinda aliberti LA VERNE, CA
      • over 2 years ago

      I was appalled at this new strategy, most of the people i know of who drink dr.pepper are women, I hope every singlenone of them will refuse to purchase such a discriminating product

      REPORT THIS COMMENT:
    • Joyce Bondoc SCARBOROUGH, CANADA
      • over 2 years ago

      I don't want the children in my family thinking that language like this is acceptable. I also do not want them believing that the rigidity of these gender roles and/or repeating this behavior in their lives.

      We always talk about the power of the media. This is a time to take this power into consideration and the effect that it has on the behavior of others.

      While the aim of this ad is to ultimately boost sales, there are so many other side effects that have come along with this ad.

      REPORT THIS COMMENT:

    Develop your own tools to win.

    Use the Change.org API to develop your own organizing tools. Find out how to get started.