Don't tarnish your love with dirty gold. Tell Walmart: Stop the greenwash!
  • Petitioned Ethics Office, Walmart

This petition was delivered to:

Ethics Office, Walmart
President and CEO of Wal-Mart
Michael T. Duke

Don't tarnish your love with dirty gold. Tell Walmart: Stop the greenwash!

    1. Petition by


Walmart claims that its Love, Earth jewelry line is good for workers and the environment, but facts on the ground prove otherwise.

An investigative report by Jean Friedman-Rudovsky, "Walmart's 'Love, Earth' Jewelry Line Doesn't Live Up to Green Promises" in the Broward-Palm Beach New Times, revealed abysmal working conditions in the factories that produce the jewelry in Boliva.

And environmental problems exist at the mines in Utah and Nevada, where the gold is mined for the jewelry:  acid mine drainage, mercury pollution, and one of the largest polluted groundwater plumes (60 miles!) in the world.

Walmart's self-defined 'Love, Earth' sustainability standards are too weak -- even if Walmart did follow them.  But they don't.  And there's nothing else to call that but greenwashing dirty gold.

TAKE ACTION: tell Walmart to stop the greenwash!  Make their jewelry truly responsible, or drop "Love, EARTH".

Recent signatures


    1. Reached 7 signatures
    2. Stay tuned for more on Walmart's response to these issues

    3. We're trying to get to 4,000 signatures today so that Earthworks can deliver a collective 10,000 petitions to Walmart this week. Please sign and spread the word!

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      Happy Valentine's Day!
      Hopefully if you're buying flowers or chocolates for your sweetie, you've found a good fair trade line. If you're going higher-end, and hitting the jewelry stores for some last minute shopping, it's also crucially important to...

    5. Reached 3 signatures
    6. The Bingham Canyon Mine, where Walmart sources its gold, is the 2nd most polluting mine in the U.S.

    7. Reached 2 signatures
    8. Did you know that Walmart is the world's largest jewelry retailer? That means they have the power to do a lot of good—or a lot of bad. Which way will they go?

    9. Reached 2 signatures
    10. Will Walmart's new "green" teen beauty products destroy the environment and workers' lives as much as their Love, Earth jewelry?

    11. Reached 1 signatures
    12. It's almost a week until Valentine's Day. Make sure you're not buying dirty gold for your loved one:

    13. Reached 500 signatures
    14. Walmart's "Love, Earth" Jewelry Should Be Called "Exploitation, Pollution"

      As Valentine's Day approaches, Walmart is kicking up the marketing of their "Love, Earth" jewelry line as an eco-friendly, worker-friendly option for cupid. But the name "Love, Earth" is deceiving, as there have been significant environmental and...

    15. Treehugger calls Walmart out on their greenwashing:

    16. Walmart's Love, Earth Jewelry Line Doesn't Love Workers' Rights

      Looking for a sustainable, socially responsible and affordable gift for your love this Valentine's Day? Then don't buy Walmart's "Love, Earth" line of "responsibly sourced" jewelry. A recent investigation by the Broward New Times and a campaign led...

    17. Walmart's Bogus Claims of a Green, Worker-Friendly Jewelry Line

      Walmart is the largest jewelry retailer in the world, so you'd think it would be a major victory when the company came out with their Love, Earth jewelry line, designed to be a transparent operation that would ensure the jewelry was environmentally-...


    Reasons for signing

    • Jeremy Moran PLYMOUTH, MN
      • over 3 years ago

      Walmart - Where a magical combination of: exploited sweatshop labor, environmental atrocities, piss poor quality standards, and in house employees sub standard wages & benefits, all come together to provide the ultimate combination of the world's monetarily cheapest, but morally corrupt, products come to the eager hands of awaiting American consumers.

      in 2009 Walmart grossed over 9 billion in profit, they also received over 1.5 billion in government funded corporate welfare. Free Market Capitalism? Hardly...

    • Adriana Pena STATE COLLEGE, PA
      • over 3 years ago

      Until you change your practices and stop lying I take a solemn oath never to walk into your stores again. May God punish me if I do.

    • Mary Rausch LYNNWOOD, WA
      • over 3 years ago

      This is a terrible thing to do. I won't shop at Walmart unit this changes.

    • Kelly Silay NAPERVILLE, IL
      • over 3 years ago

      False advertising at its finest!

    • Tim Peters DETROIT, MI
      • over 3 years ago

      Walmart, green? Load of ****. Thanks for posting this.


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