Don't Let Forever21 Steal from Independent, Eco-Friendly Designers
  • Petitioned Forever21

This petition was delivered to:

Kirstin Nagle, Public Relations
Forever21
Chris Lee, Senior Vice President
Forever 21
Lawrence Meyer, Senior Vice President
Forever 21

Don't Let Forever21 Steal from Independent, Eco-Friendly Designers

    1. Eliza Starbuck
    2. Petition by

      Eliza Starbuck

      Brooklyn, NY

It's bad enough that Forever21 makes cheap, fast-fashion for disposable consumption, which is  harmful to the environment and to foreign factory workers.

Now the large retail chain has taken it to the next level by stealing an exact print design from Feral Childe, an small eco-label that is 100% made in the USA. This brand stands for doing things right in fashion and changing the way consumers think about their own social responsibility.

Every print Feral Childe designs is an original piece of art—the hand-drawn "Teepees" design that Forever21 so blatantly copied (see photos above) took the designers months of hard work and collaboration to create. Their work is well-documented, yet Forever21 has forced the designers to file a lawsuit, stating that "perhaps" Feral Childe copied the designs from another source.

By stealing one of Feral Childe's designs, Forever21 is not only saying they have no respect for original work from independent designers, they're undermining the entire eco-fashion movement and its attempt to reduce our collective environmental footprint.

This is not the first time that Forever 21 has been accused of stealing others' designs.

But if we raise enough of an outcry, we'll make sure this time Forever21 is held accountable. We demand that Forever21 cooperate with the Feral Childe designers to determine fair compensation for their work, the future of the "Teepees" print, and how to distribute the profit has already made from copying the "Teepees" print.

This petition signifies that designers and consumers alike are demanding a more ethical and responsible Fashion Industry. Every time a signature is added to the petition, the owners of Forever 21 receive an email stating that they have lost another customer as a result of their unethical practices, sending a clear and unfaltering message to them and other Industry leaders that unethical practices will ultimately be detrimental to the future success of their businesses.

Check out the articles written about this case!

http://nymag.com/daily/fashion/2011/07/forever_21_faces_another_copyr.html

http://www.treehugger.com/files/2011/07/is-forever-21-an-eco-fashion-design-thief-photos.php

http://nymag.com/daily/fashion/2011/08/forever_21_vendors_lawsuit.html

Recent signatures

    News

    1. Reached 6,000 signatures
    2. Feral Childe takes back their design and fight with new T-Shirts.

      Eliza Starbuck
      Petition Organizer

      In exclusive partnership with Ecosalon.com. the designers of Feral Childe released a limited edition of tee-shirts featuring their now famous "Tee-Pee" print with letters in red print across it proclaiming "STOP THE FASHION PIRATES".

    3. Reached 5,000 signatures
    4. "Stop the Fashion Pirates" fights for design theft justice on Facebook

      Eliza Starbuck
      Petition Organizer

      A group called STOP THE FASHION PIRATES put together a Facebook page as a direct response to this case. They claim that this is a place for designers to announce this kind of design theft, and asks it's members to help spread the word on design theft

    5. NY Mag calls Forever21 out for "Throwing Their Venders Under the Bus"

      Eliza Starbuck
      Petition Organizer

      ‎In a recent article, New York Magazine called Forever21 out on "throwing their venders under the bus". Historically, factory workers don't get paid for the last 1-3 months of work when this kind of court case comes up and they get the blame.

    6. Designer Eliza Starbuck on Why Feral Childe Might Actually Win

      Corinne Ball
      Petition Organizer

      "Yesterday, we caught up with Starbuck to ask her how she got involved, and why she thinks this time, Forever21 might actually listen."

    7. Tell Forever 21: Stop Stealing Designs!

      Corinne Ball
      Petition Organizer

      Over 3000 people have signed the Change.org petition demanding that Forever 21 stop selling this copied design. Feral Childe also started legal proceedings against Forever 21 over the stolen designs after Forever 21 denied stealing from them and even

    8. Reached 3,000 signatures
    9. Refinery29.com Covers the Campaign

      Corinne Ball
      Petition Organizer

      "They've called in the brigades—Change.org organized a campaign that's 2,500-people strong to force Forever21 to pull a design that was copied from NY label, Feral Childe."

    10. Petition signers speak out against Forever 21

      Corinne Ball
      Petition Organizer

      "Exploiting indigenous culture and the environment doesn't look fashionable to me," says Alan, Change.org petition signer. Do you agree? Share this petition on Facebook and Twitter!

    11. The lawyers on the case

      Eliza Starbuck
      Petition Organizer

      Feral Childe's lawyers, DONIGER / BURROUGHS, APC, are no stranger to print copyright theft cases. The last case they worked on was for textile designers, Caribbean Blues Inc., vs. Target for a stolen print design. Target paid $389,000 for the crime.

    12. Reached 2,500 signatures
    13. Case update!

      Eliza Starbuck
      Petition Organizer

      2 California companies have been identified as parties in the chain of distribution for the infringing goods. So the case now includes these 2 parties, in addition to Forever 21, as defendants. They are a garment manufacturer and a textile printer.

    14. Post on Forever21's Facebook Page

      Jess Leber
      Petition Organizer

      "Like" their page and then post the petition and a comment about how they should not take designs from independent, socially-conscious fashion designers.

    15. Reached 2,000 signatures
    16. EcoSalon covers the Feral Childe vs. Forever21 case

      Eliza Starbuck
      Petition Organizer

      Here's a great interview with the designers of Feral Childe, who explain what it goes into their print design and how disappointing it is when all of that is stolen from them.

    17. Reached 1,500 signatures
    18. Here's a great post by Jezebel on the Feral Childe vs. Forever21 theft case

      Eliza Starbuck
      Petition Organizer

      According to this article by Jezebel, there have been copyright laws protecting print designs since 1950. So how is it that Forever 21 has been caught copycating over 50 times and has never admitted it or gone to court? hint: big ca$h settlements.

    19. Reached 1,000 signatures
    20. Stealing runs rampant in the retail industry

      Jess Leber
      Petition Organizer

      Here is an article about Urban Outfitters. But Forever21 is known as one of the worst.

    21. Reached 500 signatures
    22. See damaging photos of Forever21's design theft

      Jess Leber
      Petition Organizer

      A photo is worth 1,000 words. How can Forever21 defend this?

    23. Reached 250 signatures

    Supporters

    Reasons for signing

      • over 2 years ago

      My friend buys from Forever21, and I didn't expect it t be eco-friendly, but not this bad.

      REPORT THIS COMMENT:
    • Julia Boyer BALTIMORE, MD
      • almost 3 years ago

      I am disgusted. As a regular Forever21 shopper, I think I'll find myself a new store.

      REPORT THIS COMMENT:
    • erin keary ST LOUIS, MO
      • almost 3 years ago

      I work for a US manufacturing co.

      REPORT THIS COMMENT:
    • Anna McGlade MELBOURNE, AUSTRALIA
      • almost 3 years ago

      As textile designer i believe in supporting local business and fair trade organisations

      REPORT THIS COMMENT:
    • Alexandra Polak HYANNIS PORT, MA
      • almost 3 years ago

      Forever 21 is just horrible.

      REPORT THIS COMMENT:

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