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Stop selling Playboy to little girls
  • Petitioned Olivia Mutton

This petition was delivered to:

EA to CEO and General Manager
Olivia Mutton
General Manager, Diva Australia
Bianca Ginns

Stop selling Playboy to little girls

    1. Petition by

      Collective Shout


Diva is an Australian fashion jewellery retailer popular with young girls. Alongside items such as Winnie the Pooh charm bracelets and Disney Princess pendants, Diva has now chosen to stock Playboy brand products.

No longer merely a ‘soft-porn’ magazine, Playboy is now a billion dollar global brand profiting from the exploitation and subordination of women. Playboy Enterprises pornographic film titles include “Barely 18 Anal Virgins”, “Fresh Juicy Lolitas”, “Wait your turn, bitch!” These films and others depict women enduring body punishing and violent sexual acts for men’s sexual pleasure. Diva pretends this doesn’t matter.

Playboy deliberately markets its brand to girls as cool fashion chic, embedding its bunny logo on pencil cases, jewellery and cosmetics as a way to normalise its brand to children. Many of the Playboy products the company sells are decorated with sparkling diamantes or are in the shape of love hearts. There are ‘Playmate’ pendants and Playmate of the month necklaces (‘Miss January’, ‘Miss February’ etc), which invite girls to think of themselves as porn stars. Diva has defended its promotion of Playboy as being “in the name of fashion”. 

Please sign this petition calling on Diva to remove all Playboy items from sale.


Recent signatures


    1. Reached 9,000 signatures
    2. Diva selling Playboy again!

      Several of our supporters have reported seeing Playboy stock popping up again in their local Diva stores. We believe that after removing Playboy stock from shelves last year, Diva is trying to quietly sell off leftover stock at discounted prices to recover some of their losses. They thought we wouldn't notice that they were once again selling the major brand of the pornography industry in their stores. Please sign and share the petition and let #DodgyDiva know we demand better for our girls.

    3. Reached 8,000 signatures
    4. Petition hand delivered to Diva, but rejected by staff

      Staff initially accepted the petition, hand delivered by child/adolescent psychotherapist Collett Smart this morning, but then handed it back. Staff said 'oh i'm sorry, i'm not supposed to accept this.'

      See below link for a picture of Collett Smart and Inês Almeida from child advocacy organisation 7Wonderlicious http://www.facebook.com/7Wonderlicious Collett Smart is a member of the Collective Shout team and also from FamilySmart www.facebook.com/familysmart

    5. Thousands tell Diva 'stop selling playboy to girls'

      Collective Shout supporters will deliver our 135-page Change.org petition containing 6000-plus signatures in Diva stores in various states this weekend. We will be letting Diva know personally that pimping one of the signature brands of the global sex industry to its key target customer base of 8-13 year old girls takes corporate social irresponsibility to new heights.

      The main delivery took place at Diva’s Pitt Street store at 11am this morning.

      See link below for more.

    6. Sydney Morning Herald article about Diva and Playboy

      ''Have you finished school?'' asked a saleswoman. ''No, we're actually going on an excursion,'' said one girl. ''Oh. Awesome!'' Less awesome was the two-metre ''Playboy for Diva'' poster hanging in the store's window. There's something off about a shop that sells to young girls (''Little Divas'') embracing Playboy, though it's not new."

      See link below to read 'Spruiking Playboy to children? it's enough to boil one's bunny.'

    7. Reached 6,000 signatures
    8. Diva exposed in the West Australian for selling Playboy to girls

      From the article:

      "The Weekend West _yesterday found "Miss January" necklaces and Playboy bunny bowties, similar to those worn by Hugh Hefner's playmates, within 2m of the Young Diva collection, which includes stick-on earrings, plastic bangles, pink and purple hair braids and stickers, at stores in Karrinyup and Innaloo."

    9. Diva/Playboy photo caption competition on Facebook

      Win a stack of cool books! Post your caption suggestions on Collective Shout's Facebook page

    10. Reached 3,000 signatures
    11. Diva continues to feel the heat

      here is another article from Jeweller magazine

    12. Reached 2,500 signatures
    13. Jewellery magazine recently posted this article about the campaign

      This post states that the intensity of the campaign has been unusual.

    14. Herald Sun update on the campaign

      The Herald Sun ran an update about the campaign on 8 October and how the impact of the petition.

    15. Brisbane Times article on this campaign

      This campaign has generated a storm of media interest

    16. Reached 2,000 signatures


    Reasons for signing

    • tracey ison TAMWORTH, AUSTRALIA
      • almost 2 years ago

      Let little girls be little girls

      • almost 2 years ago

      i agree rude parts are bad and i have had enough from seeing playboy chicken on chatroulete

      • almost 2 years ago

      Because it takes away chidrens innocence.

      • almost 2 years ago

      I object to Playboy promoting a pornography brand to young children.

      • about 2 years ago

      Girls are already dressing way above there age and it's because retailers buy and sell crap like playboy to young girls.


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