Anti-wolf sentiment once virtually eliminated one of America’s most iconic animals from the wild in the lower 48 United States. Wolf populations are only now recovering, but DIRECTV has launched a new salvo in the ages-old war on wolves in its latest commercial.
Wolves mainly avoid contact with humans and wolf attacks on humans are exceedingly rare. But that hasn’t stopped DIRECTV from propagating the myth that wolves are dangerous man-killers with their new commercial depicting a man fighting for his life against a wolf in the arctic.
This is a crucial time for wolf recovery, and DIRECTV is fueling anti-wolf sentiments that must be stopped.
A plan in Wyoming would allow wolves to be shot on sight in much of the state including national forests. Federal officials are considering aerial gunning of wolves in northern Idaho. And just 50 Mexican gray wolves remain in the wild in Arizona and New Mexico, where poaching remains a threat to these extraordinarily rare animals.
At a time when anti-wolf hatred again threatens to run rampant, these animals – so important to natural ecosystems – can ill afford more negative stereotypes.
Please send a message to DIRECTV today -- discontinue your anti-wolf advertisement and help ensure a better future for one of the world’s most often misunderstood animals.