• Petitioned ConAgra Foods Corporate Media

This petition was delivered to:

ConAgra Foods
ConAgra Foods Corporate Media
PR Corporate, Commercial Foods, Trade Media
Jeff Mochal
PR Grocery, Refrigerated, ConAgra Foods
Stephanie Moritz

Demand Manwich Pull Violent Ads from YouTube

    1. Joe Mirabella
    2. Petition by

      Joe Mirabella

      Seattle, WA

  1.  
  2.   
April 2011

Victory

Manwich launched a series of YouTube commercials featuring male characters who are interested in shopping, theater, and other non-stereotypical male activities. Each commercial ends in a violent punch for the lead character and a voiceover that says, "It's called a Manwhich." Talk about sending a message advocating violence toward gender non-conforming people. More than 100 Change.org members petitioned ConAgra Foods, the parent company of Manwich, to pull this offensive advertisement, and the company has responded. "The Manwich videos posted on YouTube were not meant to offend and we apologize if anyone was offended. We pulled the videos down as soon as we became aware of them," said Jeff Mochal Director of Communications & External Relations for ConAgra Foods, in an email to Change.org.

Manwich launched a series of YouTube commercials featuring male characters who are interested in shopping, theater, and other non stereotypical male activities. Each commercial ends in a violent punch for the lead character and an over dub that says, "It's called a Manwhich."

Violence against gender non conforming men and women is a serious problem in our country and should not be used for lazy jokes in advertising. Every year thousands of men and women are victims of hate crimes because of their perceived sexual orientation or gender identity. This commercial series glorifies those crimes.

These commercials should be pulled immediately and ConAgra Foods should issue an apology immediately.

Recent signatures

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    1. Reached 100 signatures

    Supporters

    Reasons for signing

    • Willow Wheeler SALISBURY, NC
      • over 3 years ago

      seriously?

      REPORT THIS COMMENT:
    • Mike Wolfer ELWOOD, IL
      • over 3 years ago

      Fuck you Manwich. Sorry I don't like sports and meat. You're sandwiches are filled with chemicals anyway. They're disgusting. Go die.

      REPORT THIS COMMENT:
    • Michael Stewart WHARTON, NJ
      • over 3 years ago

      This nonsense ad campaign certainly has a limited appeal. I'm sure that you will be happy with the reduction in your purchasing base.

      REPORT THIS COMMENT:

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