Together, we got an apology from the Daily Mail for their sexist coverage of Amal Alamuddin, but it is clear from their outrageous reports today on female MPs in the government reshuffle that they have not changed their ways. Headlines includes ‘Thigh flashing Esther and ‘the battle of the catwalk’, referring to the MPs walk into No 10.
They cannot get away with this!
>>> Email the Daily Mail now to complain. Address: email@example.com
Rather than focussing on the importance of correcting the gender balance in the Cabinet, both the online and print editions of the Mail instead chose to focus on the appearance of the women promoted.
The online story on ‘Cameron’s cuties’ gave a rundown of each women’s appearance, focussing on who is the most glamorous new member of Cabinet and how ‘perfectly coiffed’ her hair was - http://www.dailymail.co.uk/femail/article-2693150/Camerons-cuties-make-stylish-presence-felt-march-Downing-Street-dramatic-reshuffle.html
The print edition was even more offensive, as well as the front cover focussing on Esther McVey’s thigh - http://bit.ly/DMcover - the inside story broke down her appearance with an assessment of her hair, legs and makeup.
This type of coverage is highly damaging and demeaning to women, and reinforces and perpetuates the view that women are defined and valued by their appearance, not who they are or what they achieve.
>>> Please write and complain today, raising some of the points above. Send to firstname.lastname@example.org
Thanks very much,
P.S If you don’t have time to email The Daily Mail, please take a minute to tweet them @DailyMailUK, including #SexistMail