• Petitioned Mike Perry

This petition was delivered to:

CEO/President, Crayola
Mike Perry
Chief Financial Officer and Executive Vice President, Crayola
Smith Holland
Executive Vice President, Crayola
Peter S. Ruggiero
Vice President, U.S. Sales, Crayola
Rick Stringer
Crayola
Stacy Gabrielle

Crayola, Make Your Mark! Set up a marker recycling program

    1. Petition by

      Mr. Land's "Kids Who Care" from Sun Valley School

  1.  
  2.   
June 2013

Victory

Thanks to everyone who signed this petition! We know that everyone wants to help the planet. Crayola sent us a letter saying that it listened and is helping to reduce waste and pollution with a new program to 'ColorCycle' markers. We hope that a real recycling program will happen in the future, too. This is a good decision to start, though, and it happened because you helped us. We are happy that companies like Crayola and Dixon Ticonderoga are listening to kids like us! It feels good.

Every year, Crayola makes about half a billion markers -- enough markers to wrap around the earth more than three times! -- and sells them all around the world. Millions of kids use and love Crayola products -- including the students at Sun Valley School, where I volunteer. That's why we're asking Crayola to make sure these markers don't end up in our landfills, incinerators and oceans.

“I love your markers, but I’d like to tell you it’s polluting. So can I please send some of your markers back? I love your product, but hate pollution," Zachary, age 9.

Around the world, people are starting to realize the massive problem of discarded plastics. It's not only a waste of resources -- it is detrimental to our wellbeing. Plastics, which escape into the ocean, are entering our food chain as they are weathered and broken down into smaller and smaller pieces. By establishing a take-back program for their plastic markers, Crayola can stop millions of markers from becoming pollution and waste.

“I want to let you know that I am not a useless little kid. I can make a difference! By telling you to recycle your pens," Dante, age 10.

”Will we ever be able to fix the hole in the ozone layer? I don’t like pollution because it hurts the Earth," Georgia, age 7.

“If we all came from the Earth… Then why are we hurting it so much? Earth is all we have left," Olivia, age 11.

We want Crayola to "make their mark" by starting a “take-back” recycling program for their markers. If Crayola can do it, we know other companies will follow. Crayola can be a leader for the environment.

Sincerely,

Mr. Land and his “Kids Who Care” from Sun Valley School 

Slide show about this petition:

http://www.youtube.com/watch?v=6eDz6RQlUFQ

 

Credits:

Video courtesy of David Levine www.davidzvilevine.com/

Plastic marker image courtesy of Thomas Hawk on Flickr http://thomashawk.com/

Video music courtesy of Moby Gratis, slide show music courtesy of iPhoto stock music

Recent signatures

    News

    1. We'll never forget you, Robin Williams!

      A BIG thanks again to Mr. Williams for signing our petition and supporting us. You helped us achieve our goal. You were a grown-up who cared and we'll miss you. In the attached movie trailer for "Happy Feet," Mr. Williams comments on the issue of plastics escaping into our environment - http://www.youtube.com/watch?v=Ppo_jS0ieac

      ROBIN WILLIAMS SHOWS PENGUINS THE LOVE

      As the voice of penguins Ramon and Lovelace in Happy Feet, Robin Williams came to care about the furry birds. Elijah Wood, Nicole Kidman

    2. NBC Reporter, Garvin Thomas, tells their story ...

      San Rafael Students Make Their Mark On The World With Markers

      Every Wednesday at noon the multi-purpose room at San Rafael's Sun Valley Elementary School takes on a very single-minded purpose: saving the world. It is when and where the school's environmental club, the Green Team, meets to discuss and, ultimately, fix the earth's pollution problem.

    3. Mrs. Green's World shares the story of the Kids Who Care

      Kid Power: Crayola Colorcycle Program | Mrs. Green's World

      Land Wilson, parent, and Marianna Stanley, student at Sun Valley Elementary Color Me Crazy as I share this story about how a really small group of individuals can change the world. I can't write it any better than Treehugger.com did, so here you go.

    4. The Huffington Post reports on Crayola's take-back program

      Crayola Gets Creative With New Marker-To-Fuel Partnership

      NIAGARA FALLS, N.Y. (AP) - All those markers being bought up for the new school year will eventually run dry, but that doesn't have to be the end of their usefulness. Niagara Falls manufacturer JBI Inc. this week announced an agreement with Crayola to take in castoffs from schools and the crayon-maker and convert them to fuel.

    5. Treehugger reports on Crayola's decision to establish a take-back program

      School kids convince Crayola to start recycling their pens

      With nothing more than a marker and a blank sheet of paper, children are capable of producing some amazing things; when armed with a keen conviction and respect for our planet's future, the same is true.

    6. Video of the work done by Mr. Carroll's students at Concord Elementary

      Crayola Marker Recycling Project- Final video for CES

      This is the culminating video for all of the activities that Concord Elementary took part in during our efforts to encourage Crayola to develop a take-back program for their markers. Big thanks to Change.org, Land Wilson, Ted Wells, and the Kids Who Care from Sun Valley Elementary.

    7. Crayola establishes “ColorCycle” program

      Crayola establishes “ColorCycle” program after 92,000 people join youth-led campaign on Change.org.

      http://www.flickr.com/photos/81165865@N04/8945351049/in/set-72157633918564246

      Crayola's announces Colorcycle program on Earth Day 2013

      Explore mrlandwilson's photos on Flickr. mrlandwilson has uploaded 46 photos to Flickr.

    8. Go Inspire Go features and congratulates the Kids Who Care!

      A huge thanks to Toan Lam - President & Founder of Go Inspire Go, Jessica Chang - Producer, and Erin Sitt, Assistant.
      Go Inspire Go (GIG) is a multimedia platform that "Uses Social Networking to Inspire Social Change" encouraging viewers like you to "Use Their Powers -- Resources, Talents and Network -- to Help Others." Through blogs and videos, they uncover stories that will inspire you to "Discover and use your power to help others." Their algorithm is simple: authentic storytelling of everyday heroes (videos & blogs) + leveraging social media = social change.
      http://youtu.be/fp6IW0mZMuw

      Crayola Project

      Uploaded by ToanLamTV on 2013-05-23.

    9. The Founding Twin of Three Twins Ice Cream congratulates the Kids Who Care!

      A huge thanks to Neal Gottlieb, Founding Twin & President of Three Twins Ice Cream. Three Twins will be donating ice cream and congratulating the Kids on their Change.org petition victory and their success in saving trees by canceling 1,006 unwanted sales catalogs as participants of Ted Wells' Catalog Canceling Challenge. Thank you, Mr. Gottlieb and Three Twins Ice Cream!

      http://www.youtube.com/watch?v=gn_qSFE-b-o

      Three Twins Ice Cream

      Neal Gottlieb has won the Renaissance Entrepreneurship Center's highest award, Entrepreneur of the Year for 2011. Three Twins features all organic, locally sourced ingredients, and has the Bay Area going wild for ice cream!

    10. Congratulations to producers, Cynthia Abbott & Jill Lessard

      "Make Your Mark" video wins Best Education Profile for the National Media Alliance for the National Community TV competition. http://www.flickr.com/photos/81165865@N04/8759445477/
      Video can be seen at:
      http://youtu.be/k9YcnNu17Yo

      hometownwinners

      Explore mrlandwilson's photos on Flickr. mrlandwilson has uploaded 9 photos to Flickr.

    11. Singer songwriter, Jerry Hannan congratulates the Kids Who Care!

      One of our country's greatest singer songwriters, Jerry Hannan visits and congratulates the Kids Who Care from Sun Valley School on their environmental work.
      http://www.youtube.com/watch?v=SjG0G_mW3B4

      Singer-songwriter, Jerry Hannan congratulates the "Kids Who Care!"

      One of our country's greatest singer-songwriters, Jerry Hannan visits and congratulates Mr. Land's "Kids Who Care" from Sun Valley School on their environmental work.

    12. A big thanks to Mr. Wells and his 4th graders for their support!

      Part I - The Extraordinary of Ordinary - (How Mr. Wells and his 4th graders inspired us)
      http://blog.littlepicklepress.com/2013/03/the-extraordinary-of-ordinary.html

      Little Pickle Press: The Extraordinary of Ordinary: Part I

      History shows that ordinary people are often behind the extraordinary changes of the world. Last year, I met one of these ordinary people behind extraordinary change. As a result of this one person's work, 144,500 people have taken action online, thousands of students have become empowered environmental stewards, two major companies have changed their policies (Dixon Ticonderoga and Universal Studios), 1,284 trees and 1,286,645 gallons of water have been saved, and 827,129 lbs.

    13. A big thanks to Mr. Wells and his 4th graders for their support!

      Part II - The Extraordinary of Ordinary - (How Mr. Wells and his 4th graders inspired us)
      http://blog.littlepicklepress.com/2013/03/the-extraordinary-of-ordinary-part-ii.html

      Little Pickle Press: The Extraordinary of Ordinary: Part II

      By Land Wilson This past year, I have learned a lot about Ted Wells' background and his work. He grew up on a farm in Hopkinton, NH where he spent much of his time climbing trees, riding horses, playing in the barn, or skiing at Pats Peak.

    14. Captain Crayola - Stop Motion movie by Concord Elementary

      As part of our support of the Sun Valley Elementary Kids Who Care, Concord Elementary made this stop motion movie celebrating the wonderful things Crayola has done for the environment. We are also asking Crayola to take the next step by creating a marker take-back program.
      http://www.youtube.com/watch?v=2t80sCqAS5g

      Captain Crayola- Stop Motion

      As part of our support of the Sun Valley Elementary Kids Who Care, Concord Elementary made this stop motion movie celebrating the wonderful things Crayola has done for the environment. We are also asking Crayola to take the next step by creating a marker take-back program.

    15. Captain Crayola Trailer

      As part of our support of the Sun Valley Elementary Kids Who Care, Concord Elementary is making a stop motion movie celebrating the wonderful things Crayola has done for the environment. We are also asking Crayola to take the next step by creating a marker take-back program. http://www.youtube.com/watch?v=699nF7So_0A

      Captain Crayola Trailer

      As part of our support of the Sun Valley Elementary Kids Who Care, Concord Elementary is making a stop motion movie celebrating the wonderful things Crayola has done for the environment. We are also asking Crayola to take the next step by creating a marker take-back program.

    16. New video from The Park School in Brookline, MA

      Thank You Kids That Care

      A little video thank you note from The Park School in Brookline, MA, in support of Land Wilson's Kids That Care in Sun Valley, CA for their efforts in asking Crayola to start a take-back program to recycle used markers. Good luck Kids That Care!! We hope Crayola listens!!

    17. A great video from the thought leaders of product stewardship

      Video from the California Product Stewardship Council:
      http://www.youtube.com/watch?v=Y29xAKjGWT8

      CPSC Documentary Short

      Short documentary about product stewardship by students from the Doc School. Features California Product Stewardship Council.

    18. Comments from Sun Valley students - Dante, Steven, Zack, and Eli

      Make Your Mark

      At Sun Valley Elementary in San Rafael there are a group of kids who care about the enviornment and are doing something about it. Students formed a green team and made a difference by posting a petition on Change.org and gather thousands of signatures to get a company to recycle markers.

    19. New message to the Sun Valley Kids Who Care from Concord Elementary

      Kids Who Care- Message To The Sun Valley Kids

      As part of our collaboration with Sun Valley Elem. in San Rafeal, Ca, the Concord Kids Who Care have started making their stop motion movie. They wanted to say thanks to their inspirational new friends

    20. The "Kids Who Care" from Concord Elementary join the cause!

      A big welcome to art teacher Mike Carroll and his "Kids Who Care" from Concord Elementary in Glen Mills, PA! As Riley (age 8) says from the "Kids Who Care" at Sun Valley Elementary, "Let's do this together!"
      http://www.youtube.com/watch?v=Ogfc7jv6gPU

      Concord's Kids Who Care- Intro

      This is shows the first day of our collaboration with Sun Valley Elementary in their marker recycling campaign for Crayola. We are so excited to be on board and can't wait to create the world we want to live in!

    21. Annie Leonard catches up with the Kids Who Care.

      The Good Stuff - Episode 9: Kids Who Care challenge Crayola " The Story of Stuff Project

      If you laid all the Crayola plastic markers made each year end to end, they'd circle the earth three times - and they're not recyclable. Some California kids are campaigning to change that - and in the process, learning how to flex their citizen muscles. Learn how you can help.

    22. New video from "Kids Who Care" at Concord Elementary, Glen Mills, PA

      A huge thanks to Mr. Carroll & his "Kids Who Care" from Concord Elementary in Glen Mills, PA! Great narration, Sara Denning!
      http://www.youtube.com/watch?v=aT2mhp5r0bo&feature=youtu.be

      Crayola- Take the Next Step

      Inspired by Sun Valley Elementary School in CA, Concord Elementary joins in the call for Crayola to adopt a marker recycling program. http://www.change.org/crayola Narration by- Sara Denning Music by- The Facebreaker All photos and videos have been used for educational purposes. The copyrights remain with the original creators.

    Supporters

    Reasons for signing

    • J Bloomrosen LAKE WORTH, FL
      • over 1 year ago

      It's just so obvious, Crayola! Color our world a better place :-)

      REPORT THIS COMMENT:
    • Jill Laughlin HONOLULU, HI
      • over 1 year ago

      Children learn early who is supporting their vision for the future and who is selling or even destroying their future. Crayola will be a visionary model and change their products, or a will be model of corporate failure if they refuse to listen to their primary consumers.

      REPORT THIS COMMENT:
    • Timothy Rodgers COLORADO SPRINGS, CO
      • over 1 year ago

      Resources are becoming more increasingly scarce. Without an effective broad scale recycling system we only tie our ankles together before a marathon run.

      REPORT THIS COMMENT:
    • Jordan Fennell ELKINS, AR
      • over 1 year ago

      I love watching my daughters creativity come out when she uses your markers but i hate thinking about the world she will be forced to try and survicve in if you and other corporations dont find a way to recycle thier products and keep them out of landfills. Please help us ensure that the Earth can sustain future generations.

      REPORT THIS COMMENT:
    • LISA NEASBITT JONES CREEK, TX
      • over 1 year ago

      Children need to know that adults listen to them. When our youth take action on what the future holds for their children, adults can empower them to become, as adults, change agents, and have this same type of thinking develop for them in adulthood. This is an important petition, not only for the environment, but for the children driving it.

      REPORT THIS COMMENT:

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