The number of youth trying alcohol or experiencing intoxication is, by far, out of hand. It is an adult thing, for adults based on the law of the United States which states you must be 21. However, with the increased media exposure to children we must take action. Children do not have the general capabilities to discern appropriate action(s) while drinking or intoxicated. In the 1970's cigarette's were banned from television ads. In 2007 after years of dropping use, cigarettes are at the lowest consumption rate since 1949. (http://www.lung.org/finding-cures/our-research/trend-reports/Tobacco-Trend-Report.pdf)
"In 2011, 4.4 percent of 8th graders, 13.7 percent of 10th graders, and 25 percent of 12th graders reported getting drunk in the past month... In 2011, 21.6 percent of high-school seniors reported binge drinking (defined as 5 or more drinks in a row in the past 2 weeks)."
"» In the United States, an estimated 10 million people under the age of 21 drank alcohol in the past month.
» Many young people start drinking before the age of 15.
» The 2009 Youth Risk Behavior Survey found that during the past 30 days:
- 42 percent of high school students drank some amount of alcohol;
- 24 percent of high school students binge drank;
- 10 percent of high school students drove after drinking alcohol; and
- 28 percent of high school students rode with a driver who had been drinking alcohol.
» The Monitoring the Future Survey found that:
- 33 percent of 8th graders and 70 percent of 12th graders in the United States said they tried alcohol at some time in their lives;
- 13 percent of 8th graders and 27 percent of 10th graders said that they had consumed alcohol in the month before the survey; and
- 65 percent of teens who do drink reported that they get drunk in a typical month."
"-Alcohol is the #1 drug of choice for children and adolescents.
-Older siblings’ alcohol use can influence the alcohol use of younger siblings in the family, particularly for same sex siblings."
"Alcohol is the leading drug problem among youth and is responsible for at least 4,600 deaths per year among persons under 21.2. In 2009, 10.4 million (27.5 percent) young people in the U.S., ages 12 to 20, reported drinking in the past month, and 6.9 million (18.1 percent) reported binge drinking (defined as five or more drinks at one sitting, usually within two hours). Binge drinkers consume more than 90 percent of the alcohol consumed by this age group.
Exposure to alcohol advertising and marketing increases the likelihood that young people will start drinking, or that they will drink more if they are already consuming alcohol."