Coles: stop buying chicken from killer factory with below minimum wage workers
  • Petitioned Jon Church

This petition was delivered to:

Head of Communications, Coles
Jon Church
General Manager of Corporate Affairs
Robert Hadler
Coles CEO
Ian McLeod

Coles: stop buying chicken from killer factory with below minimum wage workers

    1. Jade Cruse
    2. Petition by

      Jade Cruse

      Reservoir, Australia

December 2011


Customer helps employees win safe conditions

Sarel Singh was 34 years old and a loving husband. In August last year he was decapitated in a gruesome workplace accident. It's the second death in six years at Baiada Select Poultry factories -- from which Coles Supermarkets source 80% of their chicken.

Workers at these factories regularly complain of illegal exploitation including management bullying, sexual harassment and cash-in-hand contracts below minimum wage. What's more -- Baiada are advertising the chickens as "free range" while they actually live a short, tortured life trapped in the space of an A4 piece of paper.

Baiada continue to ignore the repeated investigations by authorities -- they remain focused on their $1 billion+ revenue, and aren’t budging on the needed workplace reforms. But if Baiada’s biggest customers stop buying their chicken, they will be forced to improve safety and standards. 

Coles claims to adhere to an ethical sourcing policy that guarantees basic wages, health and safety standards in the factories that supply their produce. Now is their chance to live up to that policy.

I shop regularly at Coles and usually love their products. But after seeing this I couldn't stand by and watch Coles continue to sell chicken that is produced by workers in such appalling conditions.

Please sign the petition now before it’s too late.

Recent signatures


    1. Reached 4,000 signatures


    Reasons for signing

    • Jessica Smyth MELBOURNE, AUSTRALIA
      • almost 3 years ago

      When I pay for 'free to roam' products, I trust that is exctly what they are. Expensive and deceitful is atrocious.

    • Kylie Trudgett SYDNEY, AUSTRALIA
      • almost 3 years ago

      Every worker has the right to safe and fair working conditions. Your Ethical Sourcing Policy comes from your legal requirement of Duty of Care to your workers. I am a regular Cole shopper and love their products and service but will no longer buy their poultry until Coles enforce this policy.

    • emma rugari ADELAIDE, AUSTRALIA
      • almost 3 years ago

      I cannot stand by and hear of terrible cruelty to animals - why can't their short lives be made comfortable instead of suffering DAILY?

    • Kay Goodman CLUNES, AUSTRALIA
      • almost 3 years ago

      I will bycott Coles chicken,it was not that many years ago that we had marches in the city trying to pervent this sort of behavour from happening.l was there trying to protect our wages and condition lt is clear that all Coles thinks of is the almighty dollar and not people .

      • almost 3 years ago

      Coles has a real opportunity here to be seen as a leader in ethical retailing. Or to lose thousands of customers by failing to do so.


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