The issue is timely and important for several reasons. First, consumers' demand for media for their ever-increasing number of personal digital devices is outpacing the (legitimate) supply. Second, the current players on both sides each want to obtain digital media by ignoring (or eliminating altogether) the ownership rights of the other. Third, the stakes are high, not just because of new media being offered digitally as well as physically, but because there are billions of CDs and DVDs in ciculation that potentially could result in billions of dollars in costs to consumers to digitaize their collections legitimately or in lost sales to studios if consumers continue to digitaize by whatever means are available. Finally, the Vibme rulemaking proposal is a potential game-changer because if ownership in digital media is recognized a lot of the exisiting market confusion would be eliminated, and innovators could focus on better technology.