Stop Using Burningman to Promote your Products.
  • Petitioning Carl Heline, Business Director, Krug/Moet

This petition will be delivered to:

Krug Champagne
Carl Heline, Business Director, Krug/Moet
Silkstone NYC
Phil Winser and Ben Towill,
Bernard Arnault, CEO, LVMH

Stop Using Burningman to Promote your Products.

    1. Petition by

      Moishe Friedman

      New York, City, NY

When Krug and Silkstone staged a marketing photo shoot and left trash behind at Burningman 2011, they violated the community's rules on non-commercialism and Leave No Trace at the event.

It's important for us, who care about keeping the playa a place free and open for creativity and sharing, to take a stand. The way to do this is to personally BOYCOTT all Krug and Silkstone products and services, until they issue public apologies and commit to not using Burningman in Advertising/PR again.

It will also help to send a message to future violators, that we will boycott any future products and companies that use the Burningman community's creative efforts for their own personal commercial gain.

Please sign and share it with other burners and friends. The companies involved will get every signature. And it will have the impact we want it to have.

Thank you for joining your name with your fellow burners, and doing what you can -personally- to keep the playa free from commercial interests.

Recent signatures


    1. Reached 50 signatures


    Reasons for signing

    • Eric Lahti DOWNTOWN, CA
      • over 2 years ago

      Stop using the term Methode Champagnoise. It is corporations like Krug that don't want us to use the term California Champagne. They don't want to adhere to our social norms...we won't adhere to theirs. Really pisses them off!

    • Grant Johnson NYC, NY
      • over 2 years ago

      Carl Heline Krug Brand Manager and responsible for this fiasco should be fired!!!!! Email LVMH to complain —-

    • John Moon SPARKS, NV
      • over 2 years ago

      your pr team are douchebags !!! fuck krug and fuck you for doing that shit at Burning Man !

    • Chris Fields SOQUEL, CA
      • over 2 years ago

      Didn't your Momma tell you to clean up after yourself?

    • Ian Williamson FERNDALE, MI
      • over 2 years ago

      It is unbelievably shortsighted for Krug to have knowingly and purposefully violated the spirit and rules of this event, particularly the complete failure to clean up its own giant mess, which is just obviously inappropriate no matter what the venue may be. I am not even a regular Burning Man attendee, but I am nevertheless disgusted by these actions. As a regular wine drinker with a relatively high income, I fit squarely within Krug's target market - but neither I nor any of my friends and associates will be drinking Krug after this insensitive and tone-deaf display.


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