Capital One: Keep the ING Direct brand and save the orange ball!
  • Petitioned Jim Kelly

This petition was delivered to:

Head of Direct Banking
Jim Kelly
President, Retail and Direct Banking
Jon Witter

Capital One: Keep the ING Direct brand and save the orange ball!

    1. Petition by

      David Mejias

      New Hope, United States

Capital One bought ING Direct in early 2012. Initially they said they wouldn't make any big changes. Now Capital One wants to change the name of the ING Direct banking brand to Capital One 360. By signing this petition, we hope Capital One will listen to its loyal customers and keep the ING Direct brand (with its beautiful orange ball), and all the great ING Direct services, intact.

To:
Jim Kelly, Head of Direct Banking
Jon Witter, President, Retail and Direct Banking
Keep the ING Direct brand and save the orange ball!

Capital One bought ING Direct in early 2012 and now they want to change the name of the ING Direct banking brand to Capital One 360. By signing this petition, we hope Capital One will listen to its customers and keep the ING Direct brand (with its beautiful orange ball) and all the great ING Direct services intact.

Sincerely,
[Your name]

Recent signatures

    News

    1. Reached 100 signatures

    Supporters

    Reasons for signing

    • Andrew Kopietz DETROIT, MI
      • about 1 year ago

      The Capital One 360 uses visual icons and devices that completely accelerate the age of their new brand. What young, 20-30 something is going to want a red maroon card with a homogenous swash on it? Answer: no one. Stick to simplicity and a flat 2-dimensional design. It took Google and Apple years to figure this move out but ING had it down pat before the switch.

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    • Jeffrey Atto BIRMINGHAM, MI
      • about 1 year ago

      Because DESIGN is not (and should never be) an after thought. . .

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    • Jeff Tolbert SEATTLE, WA
      • over 1 year ago

      No big changes means NO BIG CHANGES. I want my money in ING, not Capital One. I'm worried the excellent services will go as well an am considering taking my banking elsewhere!

      REPORT THIS COMMENT:
    • francis rizzo POINT PLEASANT, NJ
      • over 1 year ago

      brand loyalty and tremendous savings opportunities

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    • Linda Coffelt VIRGINIA BEACH, UNITED STATES
      • over 1 year ago

      New color scheme is DULL and boring. Not a good feeling to have about your bank. The orange ball is VIBRANT!. If you think such minor appearances don't matter in marketing, think again!

      REPORT THIS COMMENT:

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