Got an Apology? Drop sexist ad campaigns!
  • Petitioned California Milk Processor Board

This petition was delivered to:

California Milk Processor Board

Got an Apology? Drop sexist ad campaigns!

    1. Augusta  Christensen
    2. Petition by

      Augusta Christensen

      Ithaca, NY

The California Milk Processor Board has just rolled out their latest ad campaign, which is an elaborate mock campaign to help men get through the symptoms pre-menstrual syndrome. With helpful tips like "puppy dog eyes" and scripted speech suggestions such as, "I'm sorry I listened to what you said and not what you meant", the ad campaign plays to the tired myth of the emotional instability of women, and the emotional insensitivity of men. This ad campaign, which has been presented by the CMPB as "innovative" and in "good fun" is neither. Menstruation has become the punchline far too many times, especially when it comes to dismissing legitimate concerns that come from women. How many times has a woman "jokingly" been asked if she is on her period because she voices a strong opinion about something? The perpetuation of these attitudes is unacceptable. Furthermore, beyond the sheer offensiveness of this ad, the premise of the campaign plays fast and loose with the suggestion that calcium and vitamin D may help reduce the severity of the physical symptoms of menstruation. Studies in fact show that the high hormone content in cow's milk may actually wreak havoc menstrual symptoms. Regardless, these health benefits are far from proven, and the CMPB may find it more useful to stick to ads about osteoporosis in women. Please listen to the people who menstruate: we are not a joke. Bring back the milk mustaches, lose the sexism.

Recent signatures

    News

    1. It's GONE!

      Augusta  Christensen
      Petition Organizer

      Thanks everybody! Thanks to your support, the sexist milk ads are gone!

    2. Reached 750 signatures

    Supporters

    Reasons for signing

    • julia vanderryst VANCOUVER, CANADA
      • over 3 years ago

      wow...

      REPORT THIS COMMENT:
    • ashley campbell PHILADELPHIA, PA
      • over 3 years ago

      Incredibly offensive.

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    • Debra May ARROYO GRANDE, CA
      • over 3 years ago

      We are the ONLY species that drinks another species milk - what is wrong with this picture?

      Maybe it's time the cows boycott the process and kick the hell out of the dairy farmers for exploiting them!!!!

      Cut the crap in advertising! We don't need it, in fact we don't even NEED milk!!

      REPORT THIS COMMENT:
    • Caity Gladstone FARMVILLE, VA
      • over 3 years ago

      I suppose if we're gonna get stereotypical, the CMPB should remember that only WOMEN grocery shop, and thus are the ones buying said milk. Perhaps they should make a jab at how men need more calcium to make up for all the beer they all obviously drink.

      REPORT THIS COMMENT:
    • Leslie Smith RICHMOND, VA
      • over 3 years ago

      Just wanted to repeat this: "...these health benefits are far from proven, and the CMPB may find it more useful to stick to ads about osteoporosis in women."

      Seriously.

      REPORT THIS COMMENT:

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