Take down the app that promotes objectification and misogyny towards women
  • Petitioning Bride Price Check (www.brideprice.com.ng)

This petition will be delivered to:

Anakle Design & Coding Company
Bride Price Check (www.brideprice.com.ng)

Take down the app that promotes objectification and misogyny towards women

    1. Ikechukwu Onyemelukwe
    2. Petition by

      Ikechukwu Onyemelukwe

      Loughborough, United Kingdom

"Misogyny is a central part of sexist prejudice and ideology and, as such, is an important basis for the oppression of females in male-dominated societies. Misogyny is manifested in many different ways, from jokes to pornography to violence to the self-contempt women may be taught to feel toward their own bodies." - Allan Johnson

Bridepricecheck is a web app that assigns virtual monetary value (in Naira) to women in an attempt to calculate their bride price based on factors such as their level of education, skin colour, nationality, weight, beauty, physical features, spoken accents, country of residence, employment status etc.

A bride price is a practice popular in many Asian and African cultures, which involves the payment of an amount of money, or property, or wealth by the groom or his family to the parents of a woman as a symbolic 'token' upon the marriage of their daughter to the groom. It is a cultural heritage that has always been used as a gesture of good faith and support, and a way for the groom to demonstrate his ability to maintain the bride in marriage. The amount paid as bride price can vary from a small token to a great sum. In recent times however, there have been concerns about the effect that payment of bride price has on gender equality, early or forced marriage, as well as domestic violence towards women. 

The Bridepricecheck app promotes racism, sexism, discrimination against women. By assigning a price tag it devalues the true worth of a woman; it promotes the ideology that women are the lesser gender, and are expected to please men. The app assigns a lesser monetary value for having darker skin and a greater value for being mixed-race/ lighter. The app assigns greater value for being tall, having no tribal marks, and deducts value for having a particular accent. It even goes as far as limiting the level of ambition and education women are expected to have (by deducting monetary value for women who obtain a PhD degree). This is not in anyway different from the mentality that the terrorist group Boko Haram have towards women, and how they have demonstrated this with the kidnapping of over 200 Chibok school girls. The world is still dealing with the actions that ensue from such repressive mentality, and on a daily basis we get reports of rape, violence, oppression, and harassment of women.

Please join me in raising a voice against such a repressive mentality being subtly spread by an app in the name of harmless fun, and to ensure this app is taken down permanently. 

Thank you.



Bride Price Check (www.brideprice.com.ng), Anakle Design & Coding Company
Take down the Bride Price Check web app that promotes objectification and misogyny towards women in the name of harmless fun.

[Your name]

Recent signatures


    1. Reached 100 signatures


    Reasons for signing

    • Mariam Olayinka LAGOS, NIGERIA
      • 16 days ago

      Its demeaning.

      • about 1 month ago

      Una mujer no es un objeto que pueda ser tasado. Esta aplicación, aunque sea un juego, ayuda a asentar esta idea.

    • Anita Kanitz STUTTGART, GERMANY
      • 3 months ago

      The most common cause of death in women and girls is domestic violence worldwide. 90% of all women, girls and female children worldwide have been raped, abused or sexually harassed. 100% of all women the world, girls and female children experience, that they are second-class citizens, more worth less than men. Half of all girls worldwide are forced to marry under age 18. 75% of all women have experienced domestic and family violence, 90% were also sexually harassed in school, university and profession. 100% are daily confronted with sexism in advertising, the media, school, university and profession. Women receive less pay for equal work. Although women do two thirds of the world's work, they earn so little that 75% of them are poor in old age. Rape, pornography and forced prostitution, femicides in many countries, forced marriages, child marriages, FGM, honor killings, dowry deaths, acid attacks, witch hunts, mass rape, war rape, gang rapes, the withholding of education and school as well as forced veiling, stoning of rape victims, imprisoning and torturing women's show them that they are only objects for the men , especially sexually, but not seen as humans with the same rights around the world. This is a very sad outcome for the 21 Century. Only few women actually dare their opinion about these things to say, and rightly, worldwide costs of fighting for human rights, women's rights, children's rights, many women, girls and female children's life. They are raped in the cruelest way, tortured and slaughtered. I can say for myself that I'm glad to be almost 60 years old, unfortunately the world is not getting better. I hope very much that the younger generations can this stop around the world, here are the young men asked, it is implausible that they feel comfortable in such a world. And there must be worldwide for assault crimes against women, girls and female childs tougher sentences. This is the first step that things getting better.

      • 4 months ago

      Its degrading!

      • 5 months ago

      this is sexist and demeaning. We shoulndt be valuing women on color in 2014. After all our african ancestors fought for to gain independence and equality, we demean ourselves with things like this: that a woman who is darker is less desirable? This is atrocious and doesnt portray Africans as proud people to the world


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