Boycott Skechers for Promoting Dog Racing in the Superbowl
  • Petitioned Michael Greenberg

This petition was delivered to:

President of Skechers
Michael Greenberg
Vice President of Media
Gary Patrick

Boycott Skechers for Promoting Dog Racing in the Superbowl

    1. Petition by

      GREY2K USA Worldwide

It has come to our attention that Skechers has filmed a commercial at Tucson Greyhound Park showing greyhounds racing (and losing) against a smaller dog wearing the company’s shoes.  Mark Cuban, owner of the Dallas Mavericks, appears in the ad -- which is intended to air during the Superbowl!  Please sign this petition directed to Skechers and ask the company not to support the cruelty of dog racing.

At TGP, greyhounds are kept confined in small cages which are barely large
enough for them to stand up or turn around. They are fed raw 4-D meat, the meat of downed, diseased, disabled or dead livestock. This was documented in a recent video investigation and in news reports available on our web site at:

While racing, greyhounds face the risk of serious injury. According to the
Arizona Department of Racing, nearly 1,000 greyhound injuries occurred between
January 2007 and November 2009, the last year such records were made available to the public. To read more about injuries and Arizona greyhound racing in general, please see our 128-page report at

Recent signatures


    1. Petition puts Skechers in the 13 Most Controversial Super Bowl Ads

      The 13 Most Controversial Super Bowl Ads of All Time

      Sneaker company Skechers gained the ire of many animal lovers when it debuted this 2012 spot in which a bulldog is able to outrun a pack of elite greyhounds thanks to his red Skechers sneakers. Critics argued that it glamorized dog racing, a sport that can lead to animal abuse.

    2. Stuart Elliott of The New York Times Calls Out Skechers

      In his coverage of Super Bowl advertising, Stuart Elliot says that the "Skechers spot also raised the hackles of animal activists, who complained that it promoted greyhound racing. Certainly one of the many other advertisers using dogs could have lent Skechers a breed that would not have offended anyone."

    3. Speak for the greyhounds during the superbowl!

      Tweet this: Boycott #Skechers. Greyhounds are the real underdogs not #MrQuiggly #XLVI @GREY2KUSA

    4. Bowl Ads with Dogs Both Hit and Miss

      "I'll take sides with the greyhounders here. Whoever produced this advertisement showed poor judgement at the very least. On its surface, it shows callous disregard for the plight of both greyhounds and whippets. I hope Skechers pulls this ad. If they do, they'll show a compassionate side that just might give them the positive publicity they want. Let's hope they do the right thing."

    5. Sneak Peek Spoof

      Check out the sneak peak of Skechers' Super Bowl ad ... with a message for the greyhounds.

    6. Humane Society of the United States opposes Skechers ad

      We contacted The Humane Society of the United States (HSUS) after hearing conflicting reports that the organization had representatives on set during the filming of this controversial ad. A spokesperson told us, "HSUS was not on set, has long been opposed to greyhound racing, supports the campaign for Skechers to drop this ad, and plans to contact the company to voice its concerns."

    7. Skechers Boycott Protests across the U.S. THIS WEEKEND

      There are now 11 cities with organized protests this weekend. Get all the details on where you can join GREY2K USA & Friends at

    8. This Dog Is Replacing Kim Kardashian in Skechers Super Bowl Ad

      "At the time, Business Insider reported that Gary Patrick, Sketchers SVP and Global Ad Director, assured GREY2K USA that his company was not promoting dog racing and were not even sure that those clips from the track would make it into the commercial’s final cut.
      But as this sneak peak shows, not only is the greyhound footage being used, but also the light that they shine around the sport is anything but negative. In fact the voice over in the ad sounds like an announcer from the refined Westminster Dog Show than what you would expect from the racetrack."

    9. Skechers Super Bowl Commercial Has Animal Activists Growling

      " “By featuring Tucson Greyhound Park in your commercials, you are glorifying this inhumane sport and encouraging your customers to patronize this business,” wrote Kelly Kennedy, on an online forum. “Please reconsider your decision and stand up for the thousands of innocent dogs who cannot stand up for themselves.”"

    10. Skechers Super Bowl Ad Promotes Animal Cruelty? Activists Say Yes

      From the Animal Planet blog: "Super Bowl ads are the most sought after slots on the air all year and NBC wouldn’t have any trouble replacing Skechers' ad with another. All that's needed is enough of a public outcry to get the broadcaster to drop Skechers’ ad promoting dog cruelty."

    11. Controversial Super Bowl Commercial from Skechers Has Many Upset

      "For many, the Skechers commercial is controversial because it appears to support dog racing, a sport considered to be cruel and inhumane by many animal lovers. Additionally, the segment has caught flak for being filmed at the Tucson Greyhound Park, a racetrack that reportedly has a less than stellar reputation. According to Grey2K USA, the only full-time organization with the mission of protecting greyhounds nationwide, the commercial has dog lovers “barking” mad."

    12. Greyhound group blasts Super Bowl shoe ad

      "When is a funny Super Bowl ad not very funny?

      When it promotes animal cruelty."

    13. ASPCA Speaks Out Against Skechers

      A recent blog from the ASPCA declares "Shame on Skechers," and encourages people to sign GREY2K's petition to demand the company pull the ad featuring greyhound racing.

    14. Skechers Super Bowl Ad Features Cruel Greyhound Racing

      From One Green Planet: "The ad, for Skechers’ GORun line of shoes, reportedly features a French bulldog wearing the company’s shoes to race against a pack of greyhounds. Dog Racing is banned in 38 states and is frequently the subject of cruelty and neglect allegations.

      According to PETA Greyhounds used as racers typically live their entire lives in cramped cages and are kept muzzled by their trainers at all times. These gentle dogs are extremely sensitive, yet they rarely know the comfort of a kind word or a gentle touch. When too old, injured, or tired to continue racing, the dogs are often discarded like garbage."

    15. Petition aims to stop controversial Skechers Super Bowl ad

      "The American Humane Association says no animals were harmed in the making of the ad. Key words there are "in the making of the ad." What about all the dogs who spend their days in squalor, being pushed to the limit with essentially no regard for their well-being?"

    16. Reached 100,000 signatures
    17. Skechers Super Bowl Ad has animal activists barking mad

      The Long Island Greyhound Transfer, a rescue group based in Hicksville, takes most of its retired racers from tracks in Florida, which still has 13 tracks, said its secretary, Ellen Graff. The dogs are available for adoption at

      Graff said she signed the petition because it always bother her when greyhound racing “is used frivolously to make a statement about speed without people knowing all the negatives that go with that.”

      Many of the dogs are euthanized or are left homeless after they can no longer win and make money for the track, she said.

    18. Animal Activists Bark at Skechers Over Super Bowl Spot

      "Skechers' 2012 Super Bowl commercial is drawing fire and calls for brand boycotts, weeks before it airs in the Feb. 5 game."

    19. Skechers commercial shot in Tucson kicks up controversy

      "Grey2K USA spokesperson Christine Dorchak told 9 On Your Side that dogs in the facility are kept in small cages with low-grade food. An undercover video released by Grey2K USA depicts the dogs muzzled, in a cage in a dark room.

      "Tucson Greyhound Park is a black mark on the community," she said, "We are appealing to greyhound advocates across the country to rally for the greyhounds and ask Sketchers to withdraw this misguided ad."

    20. Bad branding: Skechers promotes greyhound racing

      "Advocates jumped to attention sending hundreds of letters and petitions signatures to Skechers asking them to retract the commercial and not promote greyhound racing (last count 45,000+ signatures). They said no dogs were harmed during the making of the commercial. That’s not the issue – greyhound racing in itself is cruel and inhumane – and dogs sustain injuries at that dog track on a regular basis."

    21. Reached 75,000 signatures
    22. Not So Super Commercial

      Best Friends Animal Society supports GREY2K USA's campaign.

    23. Greyhound Supporters Demanding Skechers Pull Super Bowl Commercial

      “That the ad is running during the most heavily watched sporting event of the year suggests that greyhound racing is a sport. It is not. It is greyhound cruelty,” says Christine Dorchak, president of Grey2K USA, which is organizing the protest.


    Reasons for signing

    • Ashley Milner SILVER SPRING, MD
      • 3 months ago

      I had no idea greyhound racing was like this! Hopefully the sport can be made more humane. I only have a problem with the sport now that I am aware how the dogs are treated.

    • Lindsey Randall TULSA, OK
      • 3 months ago

      Poor doggies!!!!

    • cheryl kohler FLEMINGTON, NJ
      • 3 months ago

      Animal cruelty is inhumane and unacceptable.

    • Nicole Nance SAN DIEGO, CA
      • 3 months ago

      Sketchers doesn't relize what message they are sending, and that is that they don't give a shit about anything dogs. All they care about is their stupid velcrow shoes

    • Jim Whitworth UCLUELET, CANADA
      • 4 months ago

      This petition is important to me because I like to see the money pigs get a comeuppance and hopefully the workers gain by it. Yes, re the dog racing ad: phoney is as phoney does


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