Boycott Pepsi - Racist Superbowl Commercial Stereotypes Black Women
  • Petitioned Pepsico

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Boycott Pepsi - Racist Superbowl Commercial Stereotypes Black Women

    1. Petition by

      T Smith

      chicago, IL

This petition is addressed specifically to black women and those in support of black women. If you are upset, perturbed or just downright livid at the recent Pepsi Superbowl ad that aired on Superbowl Sunday (February 6, 2011), please continue to read this petition.

Black women as a group have been lambasted by the media over the past two to three years. Everything from "studies" about black women and relationships to articles that provide misleading statistics about black women and health issues.

Many of us have a theory that the media's obsession with discounting and disrespecting the image of black women in the mainstream media is somehow associated with the fact that our current First Lady is a beautiful and classy black lady.

Instead of publishing positive commercial and information about black women we are instead bombarded with negative messages from the media about black womanhood.

On February 6th, PepsiCo chose to air a commercial that played on the stereotype of black women as angry, violent and jealous. The black woman in the commercial abused her husband throughout and finally ended up throwing a can at the head of a white woman he was smiling at.

Many will say that we're overreacting, being too "sensitive" and blowing what this commercial says out of proportion. The usual response. But if you are a black woman in 2011 who has been watching TV, news, magazines and online publications you know exactly why we're all simply fed up with all of these negative images of black women being published for millions to view.

The purpose of this petition is two-fold:
1) Boycott Pepsi products until they apologize for airing and supporting this commercial

2) Sign this petition if you are a black woman or someone in support of black women who wants to support an ANTI-anti-black woman effort. Yes, an ANTI-anti-black woman effort that exposes and puts down all media efforts to slander black women.

We will no longer sit by idly while the media attempts to degrade and disrespect black women. Please place your signature on this petition and boycott Pepsi products. Thank you for reading.



Pepsi and Frito-Lay websites and products:

Sample list of Pepsi products: Pepsi, Gatorade, Aquafina, Lipton, Ocean Spray, Propel, SoBe, Mountain Dew


UPDATE: This story has legs, and was featured on MSNBC. When asked for the level of outrage on a scale of 1 to 10, Goldie Taylor of accurately stated "9 or 10." See the video here (toward the end of the article):

Another piece on MSNBC

Thank you to everyone who has signed the petition so far -- we need more names to meet and EXCEED the goal set. Please send the link around to friends, family and associates who are concerned about black women's issues.


Recent signatures


    1. Quick Note: Still No Pepsi!

      T Smith
      by T Smith
      Petition Organizer

      I have continued my Pepsi boycott. They have not rec'd any of my $$ and I'm so glad about that decision! I've since reduced my soda intake across the board. BTW, how ironic that Pepsi is now sponsoring the upcoming Black Girls Rock awards...

    2. Reached 750 signatures


    Reasons for signing

    • Velva Combs FAIRBANKS, AK
      • almost 2 years ago

      Signing this petition is important because it shows how the public can stand together to speak out against negative racial stereotyping portrayed by the media. The media has always been (and still is) a proponent of subliminally re-enforcing negative stereotypes of certain ethnic groups to turn a profit and thus deepening the divide/tensions among all racial/ethnic groups in America.

    • Alecia Gillis LUGOFF, SC
      • almost 2 years ago

      I would like to see black women being portrayed in a more positive light in Hollywood for once.

    • Carla Manning FRESNO, CA
      • almost 3 years ago

      I am sick of seeing sterotypes of black women in the media!

    • James Siegfried ORWIGSBURG, PA
      • almost 3 years ago

      I Hate Pepsi and this commercial was very racist so now i have just one more reason to hate them!

      • about 3 years ago

      I am signing because these devils are liars and I will contribute to their downfall no matter what!!!!!!!!! ;)


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