Boycott Coors Light for its Offensive ENBORÍCUATE Ads
  • Petitioned http://www.coors.com/contact.aspx

This petition was delivered to:

http://www.coors.com/contact.aspx

Boycott Coors Light for its Offensive ENBORÍCUATE Ads

    1. Petition by

      Latino Rebels

      Milton, MA

The Coors beer company has developed an ad in the Puerto Rican neighborhoods of the Bronx asking for everyone to EMBORICUATE (become Puerto Rican). Neighbors and Bronx residents are offended by the play on words that connect this add to EMBORRÁCHATE (get drunk). Last time we checked, Puerto Ricans do more than drink. Let Coors know that they this ad is offensive and should be taken down before the start of the Puerto Rican Day Parade.

To:
http://www.coors.com/contact.aspx
The time to remove your offensive EMBORICUATE ads is NOW. We will refuse to purchase your products until you apologize to the Puerto Rican community in NYC and remove those ads.

Sincerely,
[Your name]

Recent signatures

    News

    1. Reached 250 signatures

    Supporters

    Reasons for signing

    • Diana Rigattieri UNIONDALE, NY
      • over 3 years ago

      I am extremely livid at Coors Light. For using such a poor sense of advertisment and trying to get the Puerto Rican community to feel prideful on something that brings SHAME to OUR CULTURE!!!

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    • E. ROCK ROQUE LAND O' LAKES, FL
      • over 3 years ago

      Folks:

      I do understand advertising, but I wish you would stop insulting our intelligence. We are, although proud of our heritage,"Americans."

      Please show the same level of respect that you show other Americans, i.e., Italians, French, German, etc.

      REPORT THIS COMMENT:
      • over 3 years ago

      I get the clever intent. However not for the use of the beer add. We Puerto Ricans are fun loving naturally. We enjoy our lives. But as for me and the Puerto Ricans I know. It is because we are so intense about or faith, families and jobs that when it's time to have fun, we have fun. Our infectious free spirit is what gives off the vibe that we are party animals. when it just that we give all matters it's time and season.

      REPORT THIS COMMENT:
    • maria gonzalez SAN ANTONIO TX, TX
      • over 3 years ago

      ABAJO ABAJO !!! DOWN DOWN!!! "COOR-RIJELO" MAS RESPETO POR FAVOR.

      REPORT THIS COMMENT:
    • Cynthia Sosa ATLANTA, GA
      • over 3 years ago

      PLEASE SIGN THE PETITION & BOYCOTT COORS LIGHT UNTIL THEY REMOVE THEIR ADS with the SLOGAN "EMBORICUATE" (Become Puerto Rican) FROM THEIR CAMPAIGN!! THESE ADS SUGGEST THAT BEING PUERTO RICAN MEANS INDULGING IN ALCOHOL WHILE PLAYING ON THE WORD EMBORICUATE IN PLACE OF THE WORD EMBORRACHATE (GET DRUNK)...DON'T WE HAVE ENOUGH NEGATIVE IMAGES & MESSAGES STREAMING THROUGH OUR NEIGHBORHOODS REGULARLY?This is offensive and violates not just Puerto Ricans but ALL LATINOS on many levels...Spread the Word.....It's our culture, not a campaign <3 -Cyn

      REPORT THIS COMMENT:

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