In 2009, Congress directed several federal agencies to form the Interagency Working Group (IWG) on Food Marketed to Children to develop voluntary principles for companies that market food to kids. The IWG responded by proposing a strong set of voluntary principles.
Unfortunately, many food industry and media companies don’t want to follow the IWG recommendations. Instead, 17 major food and beverage companies that are part of the Children’s Food and Beverage Advertising Initiative unveiled their own guidelines for marketing to kids — guidelines that are much weaker than those put forth by the IWG. Some of these companies have also mounted a major public relations campaign against the government-proposed principles.
With the help of advocates like you, more than 28,000 parents, health organizations, and others submitted comments supporting the proposed IWG guidelines.
Because the federal government’s proposed guidelines are facing significant pressure from the food and entertainment industries, we need your help again.
Please write today to President Obama, First Lady Michelle Obama and the agencies that are part of the IWG to encourage the Administration to finalize and release a strong set of voluntary food marketing guidelines as Congress requested.