Change "The Sapphires" DVD cover
  • Petitioned Anchor Bay
  • Responded

This petition was delivered to:

Anchor Bay
Anchor Bay Entertainment
Anchor Bay Entertainment Australia
Simone Murry
Gene George
See response
Alisha Serold
Senior Manager
Todd Bartoo

Change "The Sapphires" DVD cover

    1. Lucy Manne
    2. Petition by

      Lucy Manne

      North Melbourne, Australia

August 2013


I have some exciting news! After delivering our petition to Anchor Bay, they have responded today by issuing an apology and said they're looking at whether they can change the cover for future shipments! Together we've won an admission from a major company in the entertainment industry that their choice of cover was wrong, and we've proved that when we act together we can hold these companies accountable for the decisions they make.

"The Sapphires" is a wonderful film based on the true story of four young Indigenous Australian women who formed a singing group that traveled to Vietnam in the 1960s to entertain the troops.

It's about to be released on DVD in the US, which is great. Not so great is the sexist, racist cover for the DVD that's been chosen by the distributor, Anchor Bay - which features a huge photo of a male supporting character, with the female stars of the show relegated to the background (in a weird blue monotone effect that disguises their skin colour, just to add insult to injury).

In the words of film blogger MaryAnn Johanson, "Movies about women are rare enough. Movies about black women are even rarer. And now we’re gonna pretend the movies about women, whatever their color, aren’t even about them at all?"

Disgusting. Tell Anchor Bay to change their cover ahead of the DVD's release next week.

Anchor Bay
Anchor Bay Entertainment
Simone Murry, Anchor Bay Entertainment Australia
Gene George, EVP
Alisha Serold, VP
Todd Bartoo, Senior Manager
Change "The Sapphires" DVD cover

[Your name]

Recent signatures


    1. Reached 20,000 signatures
    2. Decision-maker Gene George responds:

      Gene George

      Thank you everyone, but I do not work for Anchor Bay and have no control or involvement on this.

    3. Reached 10,000 signatures
    4. Tweet the stars of the film!

      Lucy Manne
      Petition Organizer

      It would be amazing if we could get the actors of the film to endorse the campaign and sign the petition - Chris O'Dowd has already said he thinks the cover is "vile" on Twitter. Their twitter handles are:

      @BigBoyler (Chris)


    5. Reached 750 signatures
    6. We've made the news!

      Lucy Manne
      Petition Organizer

      The Australian just put up this great piece on the controversy and the petition!

      The Sapphires US DVD cover 'vile', says Chris O'Dowd

      THE Sapphires actor Chris O'Dowd has described as "vile'' the decision by an American distributor to feature on its DVDs his image predominating over a blue-wash faded picture of his Aboriginal female co-stars. The Irish actor on Twitter yesterday said he agreed with a steady stream of negative reaction to Anchor Bay's DVD cover, saying: "Yup, that's pretty vile.

    7. Chris O'Dowd isn't impressed either...

      Lucy Manne
      Petition Organizer

      So it turns out the male actor now plastered across the DVD cover isn't impressed either - he tweeted at a supporter and said he thought the cover was "ridiculous".

      It would be great to get his support on the petition - can you tweet at him and ask him to sign and share?

      Here's a suggested tweet: .@BigBoyler you're so right re: ‪#‎thesapphires‬ cover! Can you sign this petition & ask @Anchor_Bay to change?

    8. Reached 250 signatures


    Reasons for signing

    • Les Dennelly OAK FLATS, AUSTRALIA
      • about 1 year ago

      The main characters are the women why put them in the back ground. This is just bloody stupid do you really think having an unknown pommie actor on the front will sell more DVD's get a grip

    • Caspar Allen AUSTRALIA
      • about 1 year ago

      If you , as I am, are familiar with the original cover, then you will know that the Anchor version is at best misleading and at worst racist and sexist.

    • Trevor Kirk BYWONG, AUSTRALIA
      • about 1 year ago

      There is no room for sexism in 2013

      • about 1 year ago

      the marketers are way off the scale re culture gender and achievement

    • Todra Payne PHILADELPHIA, PA
      • about 1 year ago

      I'm sick to death of American cinema telling people of color that our stories aren't valid unless told from a white perspective. It's infuriating, actually.


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