• Petitioned Ambika Soni

This petition was delivered to:

Minister Of Information & Broadcasting
Ambika Soni
Secretary General, Advertising Standards Council of India
Alan Collaco

Ambika Soni: Stop Vedanta From Broadcasting their misleading Ad Campaign

    1. Kamayani Bali-Mahabal
    2. Petition by

      Kamayani Bali-Mahabal

      Mumbai (Bombay), India

Vedanta has come out with a new ad campaign called ‘creating happiness’. This ad is a complete eyewash as Vedanta has been doing nothing but violating human rights in many areas.

The company has a track record of extensive pollution caused by their refinery practices.The UK based mining giant is not creating happiness but destroying lives.

We are asking Ambika Soni, Information & Broadcasting Minister to take this false ad off the air.

As part of their campaign, Vedanta are sponsoring a short film contest. Recently, prominent public figures like Gul Panang, a social activist/ actress and Rajya sabha Member and eminent film maker Shyam Benegal, withdrew from the jury of the competition when they became aware it was a PR excercise of Vedanta.

The 2010 Indian Ministry of Environment and Forests ( MoEF) report says Vedanta has been violating environmental guidelines. (http://www.moneycontrol.com/news/business/govt-panel-says-vedanta-violating-guidelines_446875.html )

Research by Amnesty International and other local and international groups documents the serious and continuing pollution caused by the refinery’s operations. Despite the string of decisions against Vedanta, the company has failed to remedy the pollution.

The 'Creating Happiness'  campaign is a move that eyewashes people and drifts away from all the sins committed by Vedanta.

Which is launched at a time when Orissa Mining Corporation Ltd is appealing India’s decision not to allow mining in the Niyamgiri Hills. The final hearing is scheduled for April 9th.

Lets get as many people as you can to sign this petition and tell Information & Broadcasting Ministry Vedanta’s eyewash advertisement off air. Every signature sends an email to the Ministry of Information & broadcasting.


‘Avataar’ tribe defeats Vedanta:
Guradian coverage of Dongria Kondh:
The Real Face of Vedanta
Niyamgiri -  The Mountain of Law
The Protector of the Streams
Latest Footage (23 Jan 2012)
Controversy over best environmental management award to vedanta

Recent signatures


    1. Reached 2,500 signatures
    2. FTII’s only entry withdraws from Vedanta’s Creating happiness

      tamseel hussain
      Petition Organizer

      Film-maker Gorakshnath Khande, the director of the sole film from FTII that was submitted to the Vedanta ’Creating Happiness’ Film Competition has decided to withdraw his film! This is his message on facebook

    3. Shyan benegal pulls out of jury for Vedanta promoted Film Contest

      tamseel hussain
      Petition Organizer

      Renowned filmmaker Shyam Benegal has pulled out of a jury panel that was to judge a film competition organised by mining group Vedanta, as part of its media campaign, apparently aimed at improving its image.

    4. Reached 250 signatures


    Reasons for signing

    • Giridhar L CHENNAI, INDIA
      • over 2 years ago

      i want this to stop ma'am

    • Susan Thomas NEW DELHI, INDIA
      • over 2 years ago

      Here's another attempt to rip the mask of PR off of Vedanta's ad campaign: http://www.youtube.com/watch?v=qFw9OPrX9a4&context=C398cd50ADOEgsToPDskJeG2h0EeltfAdO7Q1dGwK0

    • kallu ashish HYDERABAD, INDIA
      • over 2 years ago

      our vedanta is great. Everyone of us should know its greatness and inner meaning

    • Ira Swasti FARIDABAD, INDIA
      • over 2 years ago

      I have heard a first person account from a friend who had participated in some video making contest organised by Vedanta. They had to go to Zoravar to shoot their CSR initiatives there. School kids were hit by Vedanta "fan-boys" to speak A B C, the alphabet for the benefit of the camera!!! It's all fake!!!

    • bharathipriya natarajan CHENNAI, INDIA
      • over 2 years ago

      to protest against vedanta for looting our country 's natural resources


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