Resources / Case Studies
Bread for the City
Bread for the City connects with 2,000 new supporters on Change.org to improve the lives of DC families in need.
Maximize holiday fundraising campaign with new supporters.
Sponsored Bread for the City pledge to geo-targeted DC.
110% return on their investment from new donors.
Bread for the City,
a nonprofit providing comprehensive services to vulnerable residents in Washington,
DC, was struggling to implement
an effective online strategy that brought in new donors. In preparation of their
holiday programs, Bread for the City launched a campaign on Change.org asking
people to pledge support to at-risk DC residents and join their email program.
By sponsoring their campaign,
Bread for the City’s pledge was strategically promoted to a target audience of
potential advocates. The promotion resulted in more than 2,000 DC residents pledging
to support at-risk DC families, and opting in to Bread for the City’s email
recruited through Change.org had email open rates double that of their house
file. This high-level of engagement enabled them to convert the most passionate
supporters into donors, seeing a 110% return on their investment in less than one
Contact us to learn how Change.org’s
sponsored campaigns can help your organization connect with your next
generation of supporters.