Sonal Bains

I have worked for a number of national and international advocacy organizations running hard-hitting corporate, electoral and legislative campaigns. Working as a grassroots organizer opened my eyes to the imperative for cohesive, compound communications strategies in achieving our goals as a movement. In my 9 years as an organizer, I developed a passion for creating platforms for social justice issues in the media, thereby credentializing our spokespeople and utilizing our powerful messages to mobilize a wide scope of constituencies into action. I currently work at Pro-Media Communications, an NY/CA-based progressive PR firm (www.promediacomm.com), where I provide strategic counsel to my clients on communications planning, media outreach, online citizen engagement, event production, new media strategy and grant writing.