The concerns of scarcity and hostility promoting are so real. I encourage everyone to read the above mentioned post on Invisible Children:
http://socialentrepreneurship.change.org/blog/view/more_dubious_behavior_in_the_chase_contest
Look at the outpour of hostile comments from IC supporters/defenders... Even after a IC offical denounced the tatic. A lot of them are literally claiming: Yes. The end justifies the means.
Really? That's what you've realized having joined IC's movement, being a part of the non-profit sector? The end justifies the means? Really?
The means -- the integrity of the process, the being there on the ground, the revisits, the long, commited search for that formula of empowerment, of sustainability for that specific village and community -- is all we ever had, at the end of the day.
The analogy of the non-profits as Democrats is wonderful. Many are now pressuring the democrats to take off their gloves: Hijack the filibuster, force-pass health care reform; the end, a historic achivement by the dems, the probable milions that will be insured, justifies the means, right?
But if they do that, they would act like Republicans. They would be defeated at a ver core level. Maybe they know that and that's why until all options are exhausted, no surrender to the "end justifies the means," because it's the beginning of mischiefs, oh too easily.
Thank you, Noelle, for clarifying the situation. And I'm glad IC has decided not to endorse the tatic.
And thank you, Kjerstin, for calling out IC, and now TWLOHA. I think most IC defenders here missed the big (technical) picture, which you've pointed out, and is worth repeating here:
"Tagging someone in a photo is the ONLY ACTION you can do to someone else that will show up in the live feeds of their ENTIRE network."
And may I add, it also allows a very big tag list -- actually I don't even know if there's a limit. I was photo-tagged to a flyer once, with a whole page of strangers, which I didn't bother to count...
I'd be surprised actually if FB hasn't spotted this loophole and is working to fix it.
No, Steve. Very few would find this tactic awesome. Only those who now find out about it, and intend to play innocent, for one time, next time.
And don't you force your own operating ethics on Facebook. Why do you think Facebook limits mass messaging to 20 recipients at a time? To ban dubious spam-like marketing -- exactly what IC has done.
I do not believe this is a honest mistake. They spent time designing the photo/fraud campaign -- cool font, nice color, hip layout -- and they exploited the loophole, just as they grabbed that little Ugandan boy's hands off his face in their film so that they could get a good shot of the boy crying in order to maximize the scene's emotional impact.
In other words: Invisible Children does stuff like this, from the very beginning.
Accountability is one thing that's desperately lacking in the non-profit world. By calling IC out -- but also acknolweding their work -- this article is no where near a bash. It is necessary. And you're right. IC better do their very best to fix it. Not just their FB gaffe, but their deep-rooted problems of integrity.
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