I also have trouble deciding about capitalization and even the spelling of fairtrade (fair trade)??
For me, fair trade is all about giving producers and workers a better deal while providing consumers with the choice to know that they are not eating or consuming bloody or slave produced treats. The Fair Trade Labelling Organization (FLO ) is the biggest international body that certifies producers, importers, and is likely familiar to many N.A. consumers from the Transfair USA and Transfair Canada labels on coffee, tea, and chocolate.
The Institute for Marketecology (IMO) has created a "complimentary" fair trade / social responsibility set of standards that is more flexible and are easier to adapt to different production and labour conditions and goes beyond farmer coops: Fair For Life.