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  • Twitter's Million Dollar Gift
    Mark commented on the article | over 2 years ago
    Twitter's Million Dollar Gift

    You'd think so, but it's more than just a numbers game, it's a quality game.


     


    Over the years having spent millions upon millions of dollars driving online media many lessons learned. 


     


    One rule is targeted traffic trumps massive untargeted traffic.


     


    It's like the days web sites talked about (many still do) "hits", which is a meaningless metric.  Give me monthly unique visitors, time spent on site, and conversion rate to sale...and we can build a multi million dollar business.  I can get you 250,000 legitimate unique visitors to any web site for $300 buying very, very cheap media online.  Because it is so incredibly untargeted, very few will convert to revenue.   


     



     


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