I actually read this book a few months ago, and it is definitely a great resource for entrepreneurs and social entrepreneurs alike. I find it very helpful for those who need to communicate an extremely complex concept, it not only helps communicate your idea to others, but it helps organize the kind of thought chaos that happens in the minds of those with disruptive ideas. For those who are interested I have posted on my personal blog a summary of The Back of The Napkin that outlines the thought process shown in the video. I think the summary might be helpful for those who are looking to apply this type thinking to their own organizations. http://su.pr/1NYHeY
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