Joan Tibbetts

Recent Activity

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  Joan signed the petition | 10 months ago

  Tell Go Daddy's CEO: Real Men Don't Kill Elephants
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  Joan signed the petition | over 2 years ago

  Keep it Clean! Help Protect Our Waters from Pollution
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  Joan signed the petition | over 2 years ago

  Don't Let Kellogg's Buy Scientists: Froot Loops Aren't a Healthy Breakfast
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  Joan commented on the article | over 2 years ago

  Media, Brand Exposure and Pre-Requisite Sustainability

  There's much truth to Adam Werbach's brief message on the interaction of brand exposure and the power of the internet to expose business that does not act socially responsible. 

  
  

  A case in point is that of Unilever's SKIPPY peanut butter brand, and the truth behind its sordid origin that is now widely read on the website of Skippy, Inc., www.Skippy.com.  Fraud can never translate into a brand's "social responsibility", no matter how much the infringer spends on false advertising in hopes of building good will from a stolen name.

  
  

  Joan Crosby Tibbetts

  
  

  President, Skippy, Inc.