Women are not objects. Women are not property. This ad campaign perpetuates the notion that women are disposable things, a mentality that leads to dehumanization and violence.
Why should any American only care about the people of his or her country? Are we supposed to confine our minds within our borders? Just because these ads ran in Israel does not mean that we shouldn't protest the offensive depictions of women. The ads degrade women based on their supposed lack of sexual appeal. Fat women are targeted. Women who are not conventionally beautiful are targeted. These women are overtly judged inferior. This is not a case of "getting offended for the sake of getting offended" (and please note it's not just women in the US, and not just WOMEN who have taken offense). This is a case of a corporation publicly shaming women who do not conform to a certain standard of beauty. It's dehumanizing. It is possible to make a joke without ridiculing certain body types. It's possible to be creative and witty and still have a conscious. These ads totally failed in this regard.
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