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Tea Silvestre
Ventura, CA
Founder and principal of Social Good Consulting -- a firm that specializes in helping social enterprises grow and create positive change everywhere. We focus on strategic business and marketing planning, operations, and sustainable management practices.
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Tea commented on the article |I totally agree Nathaniel! I have long held that fear-based messages and negative superlatives are not sustainable strategies for marketing anything. Just look at what happened to George W and his fear-mongering...it worked initially, but after everyone got "used to" hearing those rants about evil and terrorism, ad nauseum, people figured out it wasn't real and he lost his credibility. Fear motivates in the short term, but in the long term it just drives you further back down into a hole.
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Tea commented on the article |You make a good point, as does Miriam re: lack of strategic planning. But successful social enterprises and successful social entrepreneurs must adhere to solid business practices in order to generate money to fulfill the mission. No money, no mission. Just like any entrepreneur (social or not), the issues of capacity, capital and solid planning must be figured out BEFORE you launch. The shame is that even most regular business folks haven't figured that stuff out either.
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