Lalia Helmer

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  Lalia commented on the article | over 2 years ago

  Embedded Philanthropy, URL Shorteners for Good, and Maximizing Meaning

  This is the first I have heard of the term, "embedded philanthropy". It makes sense that embedded philanthropy has tied into the new kid on the block, shortened URL sites.
  I personally have signed up for the Hotmail, "i'm E-mailing for the Greater Good",and use Goodsearch as a search engine. There are other search engines, like SearchKindly that donate to charities also. Even Tripadvisor had an embedded philanthropy in the form of a competition a few months ago. 
  This is a wonderful way to bring consumers into philanthropy by creating public awareness of the causes and charities. I like to call this form of philanthropy on my businessthatcares blog, a little less elegantly, "click and save".