Great points Heather. It can be a huge time suck for organizations to court celebrities and get them to spread a message to their fans. My current org, the Global Network for Neglected Tropical Diseases, is very lucky--we have some vocal celebrity supporters on Twitter like Alyssa Milano, who have faithfully told their fans about our work and how others can help. But if a celebrity isn't personally committed enough to do it themselves or tell their staffs to do it, trying to reach those millions of fans can be a wasted effort. Its awesome that you scored Annie Lennox though! She's huge!
Great info--YNPNdc has been great for both programming and networking. And free memberships never hurt!
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