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Adam King
Brantford, Canada
Fair trade and environmental organizer as well as new media entrepreneur and designer in Brantford / Toronto. Currently working on the start-up of Ethical Coffee Chain, using a grassroots, relationship-based supply chain model for fair trade product awareness, sourcing and distribution. More info at http://ethicalcoffeechain.org
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Adam signed the petition | -
Adam signed the petition | -
Adam commented on the article |Are there any examples of FLO/Transfair going after people who call their product "fair trade certified" or even just "fair trade" but aren't using FLO certification? Any alternative certifiers that go by the "fair trade" moniker?
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Adam commented on the article |
We've wondered about who legally can use the term "fair trade" to describe their products. Does TransFair/FLO (fairtrade labeling organization) who own the "Fair Trade Certified" trademark have legal exclusive rights to the term, or legally speaking is it more like the term "organic certified" where various certifiers and standards can exist and use the term? Was this covered at all?
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