It was my posting regarding the flowers referenced at the start of the article. Nice well thought out article by the way. The thing that riled me at the outset was that flowers are hardly essential to living, certainly not for the consumer, although I fully appreciate the value to the Fairtrade grower. We seem to have gotten away from the idea of "seasonal food". The strawberrys in the supermarket in a cold snowy UK February haven't come from anywhere local for example. For me, I'm prepared to wait until the strawberrys come into season. With those, I've got a choice. With coffee or tea (for instance), I don't have a choice. It has to be imported, so I should purchase ethically.
My wife liked the more ethical but less spectacular flowers!