This is part of the churches movement to roll back a lot of Vatican 2 reforms. After John Paul the 2nd and the Catholic Sex Abuse Scandal the church has actually become more conservative than actually address problems within their leadership. Churches are starting to implement changes like Latin mass again or younger confession ages. Instead of talking about social justice the church talks about right to life issues. I see this issues as the church becoming more conservative again and being blind to what their actual parishioners believe.
The church is operating under the assumption that people will just forgive the church or that people won't hold the church accountable for their actions. They are trying to bring in people who are very conservative. They are trying to bring in people who will be militant about preserving the religion, the irony of course being that they are losing membership.
That is my view from the catholic side.