Julie C

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  Julie commented on the article | about 3 years ago

  Equal Exchange: Not So Fast, Starbucks

  Not too long ago, I was at a conference where a TransFair rep was fielding questions. He stated that co-ops needed to be commercially viable entities in order to qualify for certification. He said that Fair Trade is not a beginning intervention point and "Fair Trade is not for the very most in-need farmers." By your description of Comon Yaj Noc Pic, it might not even qualify for FT certification. If that's the case, then it's beholden to AMSA and Starbucks may be the best deal for those producers at this time. I'm not trying to defend Starbucks, but FT isn't all-inclusive, and Starbucks may well be playing an important role for them, at least temporarily.