Before this article I never knew a lot about NIN, although I must say I like the new business adventure they are demonstrating. I feel that maybe NIN understand that with all the downloading and technology in today's society it's going to be difficult to sell music anyhow. Somehow, someway NIN offered their music for free but it was the top selling MP3 album of the year. They found a way to still become successful without taking lots of money out of their fans pocket. I also feel by them doing this that they have created a relationship with their fans, and also may have gain new fans from the experiment.