I have been highly critical of PETA's tactics in the past, but this idea is GREAT. Visualize a homeless person rubbing shoulders with some hip-hop star, both wearing their new fur coats at a high-profile, historic event like Obama's inaguration.
There's no question that the homeless are being "used", that PETA intends their poverty & unattractiveness to shoot a big hole in the rich & glamorous image wearing fur is supposed to represent.
But the homeless are being rewarded for their contribution by getting a warm, soft coat that could be crucial in keeping them healthy & alive.
The sleeping-bag idea is great, but only for middle-class folks. The homeless are good at improvising, & these coats will also be used as blankets at night. I doubt that many will be discarded in the spring. They will be stashed, or found by someone else who will put it to good use. I believe most coats will be used until they fall apart. NOBODY likes to be cold.
My only criticism is that SOME coats aren't being sent to people in the northern states. Here in Minneapolis it was -21 degrees last night (the wind chill was -41), colder still tonight. Our temps haven't warmed above zero for several days.