Barbara's point overlooks the fact that Nine Inch Nails is popular -despite- record label's best efforts, rather than because of. If you're familiar with the history of NIN, the guy behind the band has been railing against the recording industry ever since he got his first taste. You can get a better idea of what I'm talking about by reading some of the wikipedia entry on Nine Inch Nails. His first album (now multi-platinum) was called "an abortion" by his label before it was released, and got little to no promotion from said label. How's that for a start? Dude's been doing the under-the-radar self-promotion thing for a long time. The labels have really only come in after the fact to claim credit.