You can read my profile at: http://twsblog.wordpress.com/about-me-2/
But, here's the most important part describing my commitment, my sense of obligation, to my social enterprise concept:
I feel a sense of stewardship to my business concept and pursue it with the full knowledge that my vivid vision is the single most important thing that I bring to the table. To make that vision a reality ~ to put the foundation under the castle, so to speak ~ is not something I can do alone. It will take a collaborative effort of dramatic proportion. By its very nature, the effort itself, the journey, will serve both the social and environmental missions at every step along the way, engaging the minds and hearts of all involved.