There really is no difference in financial and social environmental investing ultimately. Essentially the only variation is generally related to the time horizon of returns and the business models related thereto. Increasingly, as with the excellent example of Better World Books, there will be an intersection of good business sense with what is best for the world. In the new world of revolution the deconstruction of traditional industrial paradigms that sought to produce mass quantities at the lowest costs will be replaced by more intelligent solutions to customer needs.