Lise Benedetto

Business to business (B2B) marketing communications professional experienced in strategic sales, marketing, corporate communication, branding, public relations, and advertising for both public and private companies. Skillful developer of integrated plans to introduce and promote brand recognition and product sales. Experience with a wide range of conventional and unconventional communication tactics including print, broadcast, internet-based, and stealth/buzz marketing. In-depth campaign experience from conception to implementation through team development and leadership skills. At ease with budget limitations, deadlines and high-pressure situations.