N,
Just wanted to thank you so much for the donation AND the lovely birthday blog post!
I almost feel on the floor when I saw this!
I think that your point 3 under nonprofits
-Do research and then start tracking your proxy measures and refine as you is very important and often overlooked.
How does an nonprofit incorporate this continuous learning and not only to contruct their measures or metrics, but to improve their ongoing results? How do you use both hard data points (the tape measure) and qualitative data together? Where do pilots, experiments, and testing come in? And, when is failure okay?
My frame is how you use or adpat these techniques to social media strategy evaluation - so you know your nonprofit is using social media effectively.
Thoughtful post. Thanks
think there will be an influx of new users to these platforms, but not entirely driven by nonprofits. I think - as Charlene Li - points out the users will be individuals. Here prediction:
The millions of online-activated volunteers in the Obama campaign will find the drudgery of governing unappealing and abandon Obama's citizen government movement. Looking for new challenges, they will champion causes ranging from gay marriage to local school improvements. Non-profits will recognize the potential of bringing on these virtual community organizations, especially their ability to raise in tiny increments in a down economy. So, despite a recession, charitable giving will have new numerous new -- albeit smaller sources of contributions.
http://tinyurl.com/6kptfx
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