Rachel,
Can you confirm what you mean by your claim that the beans come from Fair Trade sources?
I didn't notice any such claim on the site, and I don't see any mention of Fair Trade Certification for the products.
Zarah,
Keep up the great work! I'm looking into Twitter uses for FT myself, and appreciate Tim's and your efforts.
Cheers!
It'd be great if it was part of an education process to unhitch the term "Fair Trade" from trade that benefits the US.
I've seen a lot of "Obama appoints Fair Traders to Cabinet", etc. lately, meaning people who are conditionally supportive of free trade except where countries don't practice it with the US, or it doesn't support US interests.
It seems to me it's the sort of thing that can usurp the meaning of Fair Trade.
Does anyone have a sense of how many Fair Trade-friendly people are also avid (or even casual) Twitter-ers?
I've asked around, and have only come across one.
I'm wondering if this sort of thing could be organized into a successful campaign.
Hi Zarah,
My understanding is the espresso (whole beans and drinks) will be both FT certified and Shared Planet (an in-house designation).
But no, Shared Planet coffee has not necesarily been Fair Trade certified... so people should still look for the TransFair or International logos.
Keep up the great work!
Not to be a buzz kill, but the title and bolded sections of your post are misleading.
The announcement says 100% of Starbucks UK espresso will be Fairtrade, not all of its coffee.