Beyond narrowcasting and stereotypes, Lego is also devolving developmental play and societal dumbing down...by shifting from building (entrepreneurial start-up visionary thinking) to assembling (industrial conveyor belt).
This is NOT the direction our global economy needs to go in creating SOLUTIONS-based 21st century 'what ifs' for our future. ALL children (esp STEM/fem 'think differently engineers!) need an open canvas to show and tell powerful possibility over 'pink think.'
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