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  • SoCap08: Africa at the "unconference"
    Michael commented on the article | over 3 years ago
    SoCap08: Africa at the "unconference"

    I am just sorting through the aftermath of SoCap08 and so far, I am wondering if there was a missing thread at the conference. Nan Lin's network theory of social capital is an excellent way to tie the social capital movement into the dramatic changes in media that we are witnessing.
    Was there an understanding that social capital is the currency that is going to dominate the new media paradigm? The stability of all future earnings from all corporations are exposed to these dynamics. I would love to see you review http://socialcapitalvalueadd.com/about-scva.In my eBook, I make that case that since broadband internet connections became more prevalent than dial up in 2004, the dominant media paradigm is shifting away from broadcast towards the Individual as Medium.  Increasingly perception and therefore stable future earnings emanate from IAM instead of broadcast or offline word of mouth networks.  Whereas time on broadcast networks can be easily rented with financial capital (i.e. the 30 second television or radio spot), access to social media networks will only be granted through social capital.

    That is what I mean by social capital becoming the dominate currency.

    Does that make sense to you?

    Do you think that this dimension of the social capital revolution/discussion was missing from SoCap08 and can I quote your related perspective and/or insights? I am writing a related blog post right now and have already linked to your post.

    Cheers,
    mc

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