About Start Noticing
Start Noticing is a coalition of two public health organizations and one joint powers agreement in Minnesota, that work with youth, parents, local community leaders and retailers. Our goal is to educate people to start noticing tobacco advertising and its effect on youth. The fact remains that despite various tobacco lawsuits, tobacco companies legally can and still do advertise at places where tobacco is sold. Research has demonstrated that this type of in-store advertising is particularly effective with youth. 90% of smokers start smoking before they turn 18-endangering their own lives and health, as well as raising health care costs for all of us. Through education, our goal is to eliminate the tobacco companies' strategy of using in-store advertising to influence youth tobacco use.