raisingawareness

See, read, take action. As simple as that. This is the concept behind Raising Awareness - both a project and an experiment.
 To be successful, this project requires help from anyone who is interested to support it. Spreading the word is the key: from personal contacts to blogs to sites such as del.icio.us, digg, reddit. And of course contributions to our content - especially through our flickr and youtube sections will help making it more compelling. Personally, we want to marry our personal credos with technology and techniques we know to get more people galvanized and mobilized about the nonprofit world. We feel that nonprofit is not "marketed" appropriately, i.e. the dream and satisfaction of "doing good" is "undersold". Consumerist terms aside, how to explain that for some relief workers in the field working for an NGO is the only meaningful thing in life, while for the common person it is a luxury, sometimes superfluous item? Our feeling is that the images of nonprofit are not sharp enough, the messages not fresh/segmented/compelling enough, and the "path to action" too long or monolithic (often only "give give give").

www.raisingawareness.org