Kleenex Comes With More Than A Feeling
Posted by Greenpeace Apr 17
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Kleenex has launched a big marketing campaign to try and tell consumers that it "Feels good to feel" their tissues. But with virgin forest in every box, Kleenex comes with more than a feeling.
Kimberly-Clark doesn't have a policy for using recycled content in their consumer paper products, which include brands like Kleenex, Scott, Cottonelle, and Viva. What's worse, the company sources some of its wood pulp from virgin forest, including ancient Boreal forest in North America.
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